Classification of communities

Communities are mainly divided into the following categories around interests, goals and needs:

1. Interest-oriented communities

Generally speaking, people with similar interests always like similar things, and they always look for similar things online. Interest-oriented community is a community created based on interest.

In this era of pursuing liberalization, diversification and individualization, people of the same kind can be found to form a community with very small interests, very fine needs and very delicate emotions from individual members, and personal interests are aroused and amplified because of the interaction of the community. Public comments on food community, beauty theory of fashion consumer community, etc. No matter what kind of interest-oriented community, it contains great commercial value and is worth exploring by enterprises and businesses. Suitable for establishing a free community.

2. Product community

There are virtual product communities, which are also called knowledge communities and personal brand communities. What is a virtual product community? That is to say, in some groups, we often see a teacher sharing some knowledge about enterprise management or business operation in WeChat group or QQ group. Through a community where knowledge is paid to learn, we become a virtual product-oriented community, that is, a community that is visible and intangible.

There is also a physical product-oriented community, which is also called product brand community. What is a physical product-oriented community? For example, I run a gym, and I build a community about sharing fitness, and promote my fitness equipment by sharing fitness knowledge. Which means you can see. Such a tangible community.

in the commercial society, products always come first. Only compared with the industrial age, the cost structure and performance attributes of products have changed. The essence of products is the intermediary of connection, which used to carry specific functions, but now it carries interest and emotion. Excellent products can directly bring considerable users and fans, and based on this group, more business can often be carried out to increase profits.

3. Learning/knowledge community

A group of people who love learning get together. There are spontaneous free communities and courses that pay for knowledge. The theme of the community is basically learning. For example, knowledge sharing, study and research, reading club and training camp on many platforms belong to the learning/knowledge community.

4. Brand community

Brand community is based on a set of social relations among consumers who use a certain brand. It is a specialized and non-geographical community initiated by consumers or owners themselves, forming a kind of support and habit for brands and an extension of product community.

In the brand community, based on consumers' special feelings for a brand, the two values advocated by this brand are in line with the two concepts owned by consumers themselves, resulting in a psychological buzz.

5. Organizational community

There is a tribal camp for women's growth, which aims to solve the problems of women and broaden their knowledge.

For example, early readers' club is a community formed by a group of women who are self-disciplined, have pursuits and have the same frequency. It mainly helps community members to become self-disciplined and rational, and plans some activities to broaden the knowledge of community members, so that they can grow together and get some friends with the same interests and frequency in the process of growth.

therefore, the brand's popularity has started early, which makes the original intention of opening a community and enhancing the brand's popularity form an equal connection, and * * * makes progress.

6. Media operation community

Media community is a community formed by people gathering together based on their trust and love for private, civilian, generalized and autonomous communicators from the media platform. Generally speaking, there are four common self-media platforms, namely, WeChat, Weibo, Forum and Post Bar

7. Tool community

Tool community, more specifically, it should be community application platforms, such as Weibo, WeChat, Momo, etc., which are basic tools for people to communicate in the community. Nowadays, the community has penetrated into people's work, study and life, and has become a common daily state. Under this trend, community has become a flexible and convenient tool to strengthen real-time communication.

For example, more and more companies use WeChat group to organize meetings, coordinate projects and handle work. When a work or study project is established, a community is also established, and the information of the whole project can be communicated in the community. Another example is that friends will join a group to communicate and interact when the party is over. It can be said that the instrumental community has the characteristics of application, flexibility and scene.

8. Resource community

What is a resource community? For example, I have some friends and classmates who operate in WeChat official account. I have established such a community, and enterprises or businesses want to operate in WeChat official account. I have such a resource community, which belongs to the resource community. Then all the matrix communities in China Foreign Exchange are resource communities.

does China earn foreign exchange by realizing the old age? Founded by the teacher on June 1, 219? Established, concurrent and? Have you joined forces? Learning from online entrepreneurship? Community Wukong & Social Elite Group? British alliance, carefully raised? Have you prepared a social group? 19 lessons and lessons on the way to benefit? Hua Chuang hui Xue Shang? How long will the hospital be? Training.

as we all know, to be old and empty? Is the teacher creating a family business? Mentor, a number of companies? Shareholders, after him? Guide the camp? The company has nothing? Turn losses into profits, and realize in 218? The teacher serves as a spring festival? What are the cultural limitations? Company director? Long, has the company? Step by step? Difficult, low performance? Fan, realize the old empty? Teachers use social cross-groups? Play for half a year? Time is not allowed, but? The company came back to life and did it? To a thousand camps? Take it!

realize the old empty? Did the teacher pass along the way? Experienced a lot of octanoic acid? Shame, how many people do you see? Entrepreneur, Xiaobai, Grass Roots? Layer, painful struggle, lost? Shout; And what? Random, hitting the wall south? Hit your head with blood? Flow, pay the hardships? Hard work, shed? Bitter and sweaty? Water, but get it? Any result, can't it go to heaven? Reward some of that? Those who work hard are only rewarded? Those Linu? And find the right French side? People, what do you think? Empty and sudden? Have an idea: do you want to help? More interconnected networks? Entrepreneur, Xiaobai, Grass Roots? Layer, college students' job and? The field person won the scholar? Get the most heart? The truest Shangxin? Industry thinking, and mention it? For each item? Lack of technical resources? And the source of personal information? Docking, more important? Is it to make small white? Can you get it right away? Earn money? System nine nine? Gods and species? Zero wind to earn insurance? Money project recommendation. So tron? Established chuanghua? Remit this giant? A big entrepreneurial platform!

then, after the subdivision of the community, are we more clear?

If you are still unfinished, you can pay attention to WeChat official account: His Royal Highness Jinmi of Huachuanghui, and exchange the same name on the whole network. W:jinmidianxia52.