Celebrities’ side jobs have become the norm in the entertainment industry, and there are many celebrities who invest in clothing stores and catering industries. Although some celebrities seem to be very simple at ordinary times, they are worth over 100 million, such as Zhou Jie who played Er Kang back then. In addition to Zhou Jie, Yue Yunpeng and Meng Fei also run a noodle shop. Meng Fei's noodle shop was criticized by netizens for its high prices, while Yue Yunpeng's noodle shop was praised for its high prices. Not only did Meng Fei fail to open a noodle shop, but Li Chen also failed once.
When Meng Fei opened a noodle shop, he invited many celebrities to support him and even mentioned them in the program. With so much success, why did it end in disgrace? Now is an era of information explosion. Although every star has his "fans" and they are willing to call their "idols", but once in a while it is enough, long-term persistence still requires quality and demand.
First of all, the price of Mengfei Noodle House is too high, and the quality is not good, and it does not have much characteristics. If you want to stand out from the crowd of restaurants, it will be a flaw if you don't have characteristics. Consumers will not buy it if they eat an ordinary bowl of noodles at an expensive price. Meng Fei is from Chongqing. Coupled with the spread of Chongqing noodles and his own popularity, he opened a noodle shop. However, he has little experience, or in other words, his experience makes it difficult to truly understand the needs of consumers. What kind of product. At the beginning, Meng Fei's noodle shop business was booming with his own "dongfeng", but the price of his noodle shop made many people prohibitive, and fans were reluctant to go there again after eating once.
As a northerner, Li Chen has a special affection for the opposite side. He once invested in a noodle shop. At the beginning, many fans came to the shop to eat noodles for the star effect. The business was pretty good, and the price was about 30. Yuan per bowl is relatively affordable compared to other celebrities. Even so, netizens don't buy it. Comments say the taste is average, so the price is not considered affordable.
There are many examples of celebrities who failed to open stores. For example, the dessert shops and restaurants opened by Yang Ying basically closed due to problems such as high consumption and poor taste. Of course, there are also successful celebrities, such as Xue Zhiqian’s hot pot. store, Yue Yunpeng's new noodle shop, etc. Speaking of this, some people may say that the problem is that consumption is too high and customers cannot afford it. Yue Yunpeng's Noodle House
Actually, the consumer groups are different, and it really has nothing to do with pricing. A bowl of noodles in Yue Yunpeng's Noodle House costs 108 yuan, which is relatively expensive, but it has other features and unlimited options. Refill bowls, side dishes with various ingredients, etc. The most important thing is that customers say it is delicious. No wonder a store like this is sold out. The most important thing in catering is quality and taste. Even if the temptation of delicious food is sky-high, people will pay for it.
Yue Yunpeng’s noodles are actually not very cheap, but after eating them, I have the desire to go there again. First of all, his restaurant allows for unlimited refills of noodles, and the portions are really generous. The ingredients are rich, and the meat pieces are all large, which makes you very appetizing. It’s so enjoyable to meet people with big appetites and those who love pasta.
Yue Yunpeng was born in the grassroots. Before he became famous, he worked as a waiter in "Haiwanju". He is well aware of the psychology of consumers. A down-to-earth crosstalk actor can shorten the distance with customers. Although it has also been complained about, the large bowl has a lot of noodles, and the unlimited noodles can be refilled, which has also become a selling point. Most importantly, there are many opportunities to meet celebrities here.
Although to put it bluntly both are for profit, there is a big difference between the two. Meng Fei is basically for profit, while Yue Yunpeng is doing things with a grateful heart, even more so. Close to normal consumers. The reason why there is such polarization, in my opinion, the main problem still lies with Meng Fei and Yue Yunpeng.
Although Yue Yunpeng and Meng Fei both made a lot of money and the losses in the noodle shop were insignificant, Yue Yunpeng still put his efforts into Haiwanzhong. I think Yue Yunpeng understands the catering market, consumer needs, etc., and more importantly, he knows how to be grateful. Therefore, compared to the "high-end" Meng Fei Noodle House, Yue Yunpeng's noodle restaurant can go further.