Vision: to become the world's top food enterprise in franchise chain

Mission: to achieve more partners and more employees

Purpose: to make safe and healthy food to serve all mankind

Spirit: simple and upward

Idea

Life philosophy: spend more time cultivating yourself, spend less time criticizing others, spend more time loving, and have no time. Being responsible for the environment means being responsible for yourself

Work concept: only find ways to create results, not make excuses for fruitlessness

Employment concept: loyalty and morality of employees are more important than ability

Management

Concept: keep innovating and surpassing.