The beginning of the new year in 2121 has cast a shadow on mankind. The epidemic is rampant, and all scenic spots and entertainment projects in various places are temporarily closed. Originally, it was a good tourist season, but now all of them are closed. The tourism industry is facing the most severe test in decades. What is the current situation and future development trend of tourism in 2121?

Since the Spring Festival in 2121, the epidemic figures have changed every day, and isolation, masks, disinfection and rest have caused many people's emotions to fall to the bottom like a "V". At the tourism industry level, the number of travel agencies affected by the COVID-19 epidemic has more than tripled compared with that during the SARS period.

The annual loss of tourism industry is estimated to reach 1 billion yuan, or 11% of GDP. Many travel practitioners have experienced the storm to unsubscribe, but they firmly believe that "they have reached the bottom of the V shape" and the ice melts and hopes for revival.

Ordinary tourists are also feeling: "Where are the flowers, the sunshine on the beach and the people basking in foreign food?"

they disappeared from our circle of friends for three months. Grounded feet and masks are not the correct way to open life. " Many people open various social software and

"plant grass" for their next trip.

With the start of the nationwide wave of returning to work, people are gradually returning to their usual lives, and the tourism industry is eager to make preparations for various market recovery.

At present, nearly 2,111 pre-sale products of big-name scenic spots are launched by Meituan, which has increased by over 1 times in a week; "May 1" hotel search increased by 35%, and more than 51% of passengers re-booked their Spring Festival trips;

More and more scenic spots are crowded after resuming operation, and the current limit is turned on ...... If people who have been suppressed for a long time get rid of their cages, their desire to travel can't help but fly to the distance.

At the same time, Ctrip made a "recovery score" statistics for hundreds of destinations through the big data platform "Travel Observer" and released the "2121 Destination Recovery Index Report" (hereinafter referred to as the report). The recovery index of 41 destinations exceeds 51

This comprehensive report integrates the recovery data of tourism around the world in recent years, the growth scale of tourism industry from 2119 to 2121, the prediction of epidemic situation, the search, browsing, ordering, collection and seasonal factors of platform users, and establishes the industry recovery prediction model in 2121.

according to the results presented by this model, with the gradual control and smoothness of the epidemic situation, the industry will start to recover steadily with the control of the epidemic situation after going through a trough, and will start to grow with the arrival of traditional tourist nodes such as May Day and summer vacation, and the annual trend is obviously V-shaped. At the end of the year and even the Spring Festival holiday in 2121, it should be expected to reach the highest point of retaliatory rebound.

According to reports, this report compares the difference of comprehensive data with or without epidemic situation with corresponding algorithm, thus obtaining the destination recovery index data, and 51 points is a key node. The report shows that the recovery index of more than 41 domestic destinations has exceeded 51, showing signs of the early recovery period.

sanya, Chengdu and Guizhou are among the top 3 destinations in China, while Shanghai, Xi' an, Beijing, Xiamen, Hangzhou, Guangzhou, Kaifeng, Chongqing, Qingdao, Changsha, Suzhou, Huangshan, Huzhou, Tibet, Shenzhen, Wuyuan and Guangxi are also on the list.

overseas, in addition to Thailand, Japan and Singapore, the countries on the list include Vietnam, Dubai, Indonesia, Malaysia, Australia, Germany, Britain, Canada, Morocco, New Zealand, Italy, South Korea, Brazil, Chile, Argentina, Israel and Fiji. Domestic: the confidence of the first-tier city "Zhou Bianyou" has picked up

The expectation of "theme tour" is high

The travel confidence affected by the epidemic may start to pick up from "Zhou Bianyou". The report shows that consumers in first-tier cities such as Beishangguang are very much looking forward to "Zhou Bianyou", Tianjin, Qinhuangdao, Zhangjiakou, Baoding and Jinan around Beijing; Huzhou, Huangshan, Lishui, Suzhou and Hangzhou around Shanghai;

Macau, Huizhou, Zhuhai, Zhanjiang, Guilin and other places around Guangzhou have all entered the top 5 of the "Zhou Bianyou" wish destination index list. In addition, Chengdu and its surrounding Guizhou, Chongqing, Ganzi Prefecture, Lijiang and Shangri-La have a rising wish index.

Although the epidemic has not passed, many consumers have begun to yearn for "hiking", "enjoying flowers" and "seeing the sea". Wuyuan, Luoyang, Dalian, Tibet and Qinghai, which are famous for flowers, have the highest wish index; Huangshan, Yangzhou, Yanqing, Guizhou and Inner Mongolia are in the forefront of the wish index list of "Treading"; The temperature is rising, and Sanya, Xiamen, Qingdao, Rizhao and Ningbo are the "popular seaside destinations" in China.

In the list of hot topics, the wish index of the three dimensions of "parent-child", "ancient city" and "gourmet" shows a strong momentum. Shanghai, Guangzhou, Hong Kong, Suzhou, Hangzhou and other places are more attractive to parents and children. Xi' an, Kaifeng, Jingzhou, Jincheng and Shenyang, with the attribute of "Chinese style", topped the list of "ancient city destinations"; Because the gluttons who have endured the epidemic for a long time prefer regional cities such as West China and South China, Guangdong, Shanghai, Chengdu, Chongqing and Changsha may welcome a large number of "diners" after the epidemic. Overseas: "island", "parent-child shopping" and "exotic customs" have become key words

Since p>2113, the number of outbound tourists and the enthusiasm for "buying in buy buy" in China have continuously ranked first in the world. As can be seen from the report, although they are still dormant in the epidemic, Chinese people's enthusiasm for beaches, shopping and exotic customs has been irrepressible.

In the list of overseas destinations including "parent-child" and "shopping" and "exotic customs", Japan is the first choice, and it is a good choice for Chinese people. Popular destinations such as Singapore, Italy, Britain, Germany, South Korea, Dubai and Canada are close behind.

Indonesia, Thailand, Malaysia, Australia, Vietnam, Fiji and Greece have become the dream beaches that everyone wants to fly to; Morocco, Abu Dhabi, Brazil, Mexico, Chile, Israel, Argentina and Serbia occupy a place on the list with "exotic customs". Seize the opportunity, prepare for the good times and go all out

According to the Statistical Bulletin on National Economic and Social Development in 2119, there were 6 billion domestic tourists in 2119, an increase of 8.4% over the previous year; Domestic tourism revenue was 5,725 billion yuan, up by 1.7%. According to the original growth forecast, it will exceed 6 trillion this year.

Statistical Bulletin of National Economic and Social Development in 2119

Tourism is the top happiness industry. Due to the epidemic, everyone's travel demand is only temporarily suppressed. In the long run, the epidemic will eventually pass and the market will eventually start in full swing.

The pent-up demand of tourists in a short period of time will show retaliatory growth after the epidemic ends, and the tourism industry will not only be on the right track, but even be in a "blowout" situation.

Faced with such a huge potential tourism demand, tourism enterprises need to be full of confidence in the future. Tourism is a highly market-oriented industry. As long as the market demand restarts, the corresponding tourism economic system can quickly resume operation.

In such a special period, enterprises should seize the hidden opportunities in the trough, make preparations for optimization and upgrading, and respond to the comprehensive recovery of the future market, and send positive signals to the tourism market to establish people's tourism confidence. Once the wave of travel strikes, you are naturally a leader who makes all preparations and goes all out.