The business models of self-media can be roughly divided into two categories.

The first type is pure online operation, that is, after the self-media owner has gathered a certain number of fans through media content management, he will find suitable advertisers to advertise on the platform and realize advertising revenue.

The other type is to follow the practices of celebrities, celebrities, CEOs of large companies, etc., relying on the popularity and personal influence accumulated in the early stage of self-media, and monetize through offline channels. There are many ways to monetize offline, such as book publishing, speech training, corporate consulting, and even consider opening an online store to sell books, etc. In comparison, the latter has higher requirements for media founders.

Extended information:

The current self-media has the following problems:

(1) The good and the bad are mixed. Because everyone has their own ideas and ways of expression, and as self-media, since it represents personal opinions, it naturally has mixed results.

Because, as long as we want, we can set up a "media" independently, we can be the masters of the media, and we can publish the content we want to publish, which has a running account of the trivial matters of life. The records include insights about life, observations and comments on current affairs and politics, or exploration and thinking of professional knowledge.

(2) Low credibility. Because the threshold for self-media is low, all kinds of people can build self-media platforms, and the anonymity of the Internet gives some self-media people the space to "do whatever they want". Because here, the common people's right to speak has finally been upheld, and naturally more and more people "have something to say."