Ningbo Characteristic Cultural Industry Expo will be held soon. Today, Xiaobian will tell you about the main time and related activities of this Expo. You can get to know the information of this event first.

main venue

The main venue of this ICIF will be held in Ningbo International Convention and Exhibition Center from April 12th to 14th. (Among them, the opening day of April 12th is designated as Professional Audience Day, which is mainly for professional merchants and exhibitors.

with a total exhibition area of 4, square meters, there are six theme pavilions, namely, International Cultural Creation Pavilion, Urban Cultural Creation Pavilion, Traditional Culture Modern Life Integration Pavilion, Cultural Bonded Trade and Art Design Pavilion, Cultural technology and finance Integration Pavilion and Cultural Ningbo Theme Pavilion.

*** More than 1, enterprises from more than 16 groups at home and abroad participated in the exhibition. Among them, there are 23 overseas delegations and more than 27 exhibitors, accounting for nearly 3% of the exhibitors. At the same time, the organizing Committee invited more than 5, Chinese and foreign businessmen, and it is estimated that the number of visitors to this fair will reach more than 32,.

supporting activities and sub-venues

This year's ICIF * * * plans to hold nearly 2 supporting activities, including main forums, special theme activities, investment matchmaking meetings, cultural performances, etc. More than 8% of them are jointly organized with cultural and creative industrial parks and enterprises, covering all key areas of cultural and creative industries and new areas of "culture+".

at the same time, seven sub-venues will be set up in the whole city to realize the linkage of the whole city.

Highlights of ICIF

Since its inception, ICIF has achieved high-quality cross-domain development. There are innovations every year, and there are bright spots in this session. The main features of this ICIF are as follows

1. The level of the organizers of ICIF has been further improved

The level and level of exhibitions are higher

The organizers of this ICIF have been officially upgraded from Ningbo Municipal People's Government and Zhejiang Cultural Industry Promotion Association to the Propaganda Department of Zhejiang Provincial Committee and Ningbo Municipal People's Government. The promotion of the organizer shows that the Ningbo Cultural Fair has won the trust of the higher authorities and the recognition of all sectors of society through its efforts in recent years.

At the same time, it also means that the role of Ningbo Cultural Fair in the key platform of the province's cultural industry development will be further consolidated, and it will receive more and more direct guidance and support from the Propaganda Department of the Provincial Party Committee, and it will also play a greater role in promoting the development of the province's cultural industry and foreign cultural exchanges.

2. Participation in the Belt and Road Initiative has been further enhanced

The level of internationalization has been higher

As a hub city of the Belt and Road Initiative, previous Ningbo cultural fairs have attracted many countries along the Belt and Road Initiative to participate in the exhibition. This year, * * * 17 countries and regions came to participate in the exhibition, with a stronger international atmosphere.

This year, ICIF introduced the concept of guest country for the first time, and invited Italy to participate as the guest country. During the exhibition, the elements of the guest country will be displayed in various ways, including setting up an Italian exhibition area, holding Sino-Italian cultural exchange activities, visiting and inspecting the Sino-Italian Ecological Park, and flashing Italian elements on the six banks of Ningbo Sanjiang.

As a sister city of Ningbo, Nottingham City Hall in England organized local cultural and creative enterprises to participate in the exhibition for three consecutive years.

3. The strategy of integrating into the Yangtze River Delta is further deepened

The cultural industry platform plays a greater role

This year, ICIF will continue to provide a communication platform for more than 3 important cities in the Yangtze River Economic Belt and the coastal economic belt, such as the Port Economic Belt, the Yangtze River Economic Belt and the historical and cultural city. Beijing, Hong Kong, Hangzhou, Chengdu, Wuhan, Nanjing and other cities will bring the most representative cultural and creative enterprises, institutions and cultural and creative products in their cities.

4. The characteristics of Ningbo Cultural Fair are further highlighted.

The theme pavilion of traditional culture and modern life this year will make the audience deeply feel how the traditional culture represented by intangible cultural heritage uses modern expressions, thus rejuvenating the process of rebirth.

As an old friend of Ningbo Cultural Fair, Beijing Palace Museum will take part in the exhibition again with brand-new fashionable cultural and creative products. Nanjing Museum, Guangdong Provincial Museum, Liangzhu Museum and other well-known domestic museums will all bring distinctive cultural and creative derivatives to form a museum cultural and creative cluster, so that the audience can see enough at once.

The "One Man, One Art" exhibition area, with the theme of "Art enters every family", promotes the project of "Art enters every family, painting and calligraphy enters the living room", covering a number of activities such as painting and calligraphy auction, cultural fairs, and art performances to review the past.

In addition, the theme exhibition area of "Shili Red Makeup Wedding Culture" combines China elements such as sedan chair, suona and Chinese knot, and will reproduce the scene of ancient wedding ceremony. The pen, ink, paper and inkstone brought by Longwei Mountain House and the exquisite embroidered clothes brought by tiny Niang cheongsam will show the elegance and significance of China's thousands of years.

5. The attraction of the exhibition is further enhanced.

Exhibitors and exhibits are of higher grade.

This year's Cultural Fair attracted many listed companies to help out. The local listed cultural and cultural enterprises in Ningbo, such as Helen Piano, Chuangyuan Culture and Dafeng Group, participated in the exhibition, collectively creating a "future intellectual exhibition area", and smart piano classrooms, creative stationery, big data intellectual creation and intelligent audio equipment will all be unveiled at the exhibition site.

this year, the first exhibition area of art college alliance was set up, including domestic heavyweight art colleges such as Central Academy of Fine Arts, Tsinghua Academy of Fine Arts, China Academy of Fine Arts, Zhejiang University, and Pan Tianshou Art College of Ningbo University, Wanli College and other art design colleges to jointly display the latest works of contemporary college students, including Wenchuang Bookstore, cross-border compound store, DIY workshop and so on.

The "China Design Award", which has a wide influence on both sides of the Taiwan Strait, has also settled in Ningbo Cultural Fair for the first time, and 119 outstanding "tourism cultural and creative products" that stand out from more than 5, entries will be exhibited on the spot.

6. The function of helping the development of cultural industry is further enhanced

The carrier function is more substantial

This year's ICIF has set up a theme pavilion of "Cultural Ningbo", which closely focuses on the development goals of the city of books, film and television, music and creativity, and invites representative enterprises, cultural and creative products and projects to participate.

this year's ICIF will continue to set up a cultural and financial exhibition area, focusing on "new cultural and financial forces" and presenting the latest cultural and financial products, innovative technologies and achievements.

7. The interactive projects in the exhibition hall have been further increased

The audience's viewing experience is better

Many exhibitors of this year's ICIF have adopted brand-new exhibition methods to create an immersive and interactive viewing experience. For example, the exhibition area of China (Ningbo Port Museum) is built into a two-story exhibition hall with containers, and the audience can board the second floor to overlook the whole exhibition area.

In this year's newly-built theme exhibition area of global tourism and rural revitalization, ten "demonstration lines of rural civilization" will bring a picture of beautiful countryside, where citizens and friends can see the beautiful scenery, "stay" in homestays and taste delicious food.

8. The quality and content of supporting activities are further improved

The theme is more precise

This year, 17 supporting activities will be held in the same period of the ICIF. Including inviting Dan Jixiang, the former president of the Palace Museum, to visit Ningbo Cultural Fair for the third consecutive year, attending the opening ceremony and giving a lecture on "The Palace Museum is New" in the third season of the Palace Forum.

At the same time, 11 supporting activities, such as the press conference of the 31st Miss World Model Contest China Finals and the preliminaries of the international finals, the exhibition of "Yong Shang Fenghua", the series of activities of the "Belt and Road" International Children's Music Festival in 26, the Orange Music Festival, the Ningbo International Racing Culture Festival and so on, will be held.

around the cultural exchange with foreign countries, during this ICIF, the opening ceremony of the Sino-British (Ningbo Cultural and Creative Industry Cooperation Base) and the matchmaking meeting between Chinese and English creative enterprises will also be held under the witness of the leaders of Ningbo and Nottingham.

9. The degree of specialization in the operation of the ICIF has been further improved

Mode of operation more innovative

One of the major innovations of this exhibition is the establishment of the "Ant Cultural Innovation Pavilion" and the "Flea" market exhibition area, with the aim of attracting more small and medium-sized micro-cultural innovation enterprises and the general public to participate in the ICIF.

this exhibition specially combines the humanistic spirit of Ningbo, which is "unity of knowledge and action", "making progress despite difficulties", "repay kindness with kindness" and "knowing books and presenting gifts". The mascot, "Ningbo Xiaozhi", is presented in an animation way, which is very suitable for the temperament of the ICIF and has been widely praised.