Henan Guohua Food Co., Ltd. was founded in 1994. In order to meet the needs of market development, in August 2004, Zhengzhou Guohua Food Co., Ltd. was the sponsor and invested in the construction of a new factory. The new factory is located in Quliang Science and Technology Industrial Park, Xinmi City, covering an area of

158 acres, the project is constructed in three phases: the first phase of the project has four instant noodle production lines with an annual output of 160,000 packages, which were put into operation in January 2005, with an annual output of 40,000 tons of instant noodles; the second phase of the project will build four more instant noodle production lines, with an annual output of 44,000 instant noodles.

10,000 tons, the third phase of the project will build 2 beverage production lines, with an annual output of 60,000 tons of fruit, vegetable and milk beverages, and a supporting carton workshop.

After the new company is put into production, it can greatly alleviate the shortage of products and lay a good foundation for the company's overall sales growth.

For a private company that is only fourteen years old, Guohua has had too many experiences, too many jumps and turns, too many explosions and sprints, and has been at the core of many companies' core businesses and the key to industry development.

At every step, Guohua has been ahead of most of its peers, seizing opportunities and changes, leading the trend and the times.

This is a thick and high-density period of fourteen years, intertwined with large and small miracles, deep and shallow temptations, and hard work day and night.

As of 2006, it has 20 "instant noodles" production lines.

With an annual output of 2 billion packs of instant noodles, the annual sales volume has entered the top five in the domestic industry (Tingyi, Hualong, Tongyi, Baixiang, Guohua), and currently has Guohua Food, Jinbawang, Guohua, Jinniu King, and Crispy Sky

, Xiaojinlong, Jiahaojia, Hurricane and other eight series with more than 70 specifications.

Its Guohua gourmet series products use special fine flour, round noodles, and round cake technology. The noodles are chewy, smooth, and easy to eat. They are deeply loved by consumers. Major TV stations are advertising (Henan Satellite TV, Henan Liyuan Spring, Preparation

Advertising on Hunan Satellite TV).

Based on the Central Plains Game Group "Henan's instant noodle products industry began in the 1980s." According to Chen Zhenjie, director of the Henan Provincial Food Industry Office, instant food was introduced to the mainland from Taiwan and went all the way north, passing through the Central Plains pasta province.

, industrial clusters emerged.

It has continued to grow and develop since then, and now has more than 300 instant noodle production lines with an annual output of 8 billion packs. This data means that Henan's instant noodle production ranks first in the country.

"The reason why Henan occupies a dominant position in the national instant noodle industry is not only due to resource advantages and eating habits, but also the support of the local government and low-cost labor." Meng Suhe, secretary-general of the China Society of Food Science and Technology, commented on the development of Henan's instant noodle industry.

Based on the operating status of the instant noodle industry in the Henan market, the following development trends of the instant noodle industry can be found: The competition pattern of Henan instant noodles has been formed. The concentration of instant noodle brands is getting higher and higher. The main competing products on the market are basically as follows

Baixiang, Hualong, Third Prince, Guohua, and Smetjia: Baixiang, Hualong, Third Prince, Guohua, Smet, etc. have relatively high market shares, and their product specifications show a trend of diversification.

The quality of instant noodles is increasing day by day, and the taste is becoming increasingly rich. The specifications and levels of instant noodles are showing a development trend of "letting a hundred flowers bloom and a hundred flowers contending".

Among the top 15 companies in the national instant noodle industry, Henan has 9 companies selected for two consecutive years; with a number of brands such as Baixiang, Nanjiecun, Kedi, Tianfang, Guohua, and Xueyang, Henan instant noodles seem to have a bright future.

At that time, Guohua was just a small business.

However, due to the low entry threshold of instant noodles and the relative maturity of the industry in recent years, competition in the instant noodles market has completely entered a fierce state. The disorderly competition in the instant noodles market can only be described as "chaos".

In the face of increasingly fierce market competition, Guohua has to devote all its energy to differentiated marketing. Market segmentation has become a key point in determining the realization of this goal, and the final result of segmentation is to lock in target consumption.

Group produces suitable products.

So how did Henan Guohua instant noodles face the reshuffle of the industry, win in the face of danger, emerge suddenly, and finally become one of the leading brands in the region?

The environment has changed, and everything has to change.

Will this extraordinary period be an opportunity for Guohua to become famous?

Regional breakthroughs under pressure Looking at the development and growth history of regional brands in the domestic instant noodle market, we can find that in the process of developing regional markets, it is always small and medium-sized instant noodles brands that take the lead.

As the first-tier big brands are pressing harder, many small and medium-sized brands have to give up part of their market share in central cities under the pressure of competitive advantages in capital, logistics, team, management, marketing and other aspects.

In this process of elimination and reshuffling, Guohua Instant Noodles responded to the shrinkage of central cities and moved to the fourth- and sixth-tier regional markets. The fact that the market is actively expanding also proves that the regional market has become a strategic expansion area for small and medium-sized instant noodle companies, which is related to their

long-term survival and development.

The development of regional markets is beyond doubt, but choosing where to serve as a regional market has become the key to the long-term development of Guohua instant noodles: 1. Divide regional markets and determine strategic goals. First, determine the regional scope, position product types, and regional marketing

The strategy becomes concrete.

Generally speaking, the development of market and sales is always a process of gradual expansion. It is rare for a company to develop a nationwide market at the same time from the beginning.