1. Taobao
Taobao Live is a consumer live broadcast platform launched by Alibaba in 2016. It provides product selection for live broadcast experts and new e-commerce consumption for merchants. model. The traffic of Taobao Live is very large, because Taobao itself has very precise purchase traffic, so the conversion rate is relatively high.
2. Douyin
Douyin Live is an e-commerce platform under Douyin. It is committed to becoming a platform for users to discover and obtain good products at good prices. Many Douyin creators use short videos to , live broadcast and other rich content forms, provide users with personalized and efficient consumption experience.
3. Kuaishou
Kuaishou E-commerce is a live broadcast e-commerce platform under Kuaishou Technology. It monetizes goods through multiple channels of live broadcasts and short videos, and brings consumers a different experience with an immersive experience. shopping experience. Kuaishou Store is an e-commerce service tool launched by Kuaishou, aiming to provide good transaction services for the platform.
4. JD.com
JD Live mainly promotes the e-commerce pan-entertainment marketing model and leads the upgrade of the e-commerce live broadcast track through ecological construction, infrastructure empowerment and content quality. JD Live is committed to establishing a sound and healthy institutional talent ecosystem, opening up all-region traffic, breaking the live broadcast traffic dilemma, treating anchors of all sizes equally, and establishing a new trend for the live broadcast industry.
5. Xiaohongshu
Founded in 2013, it is a life-sharing social platform that is very popular among modern young people. Xiaohongshu users can record life moments, share lifestyles, and interact based on interests through short videos, pictures and texts. The current content quality covers beauty, mother and baby, reading, sports, travel, home furnishing, food, hotels, etc. Information sharing in the field.