1. WeChat soft articles are graphic information pushed by public accounts;

2. Compared with hard advertisements, soft articles are written by the marketing planners of the company or the copywriters of the advertising company. I am responsible for writing the "text advertisement";

3. Compared with hard advertisements, the subtlety of soft articles lies in their "softness". It perfectly combines promotional content and article content, allowing users to read the article At this time, we can understand the products that the planners want to promote, that is, customers can get the content they need and understand the content of the promotion.