The methods used include: adding depth of field, microelements, creating atmosphere, drawing, cutting and displaying, paying attention to parts, combining illustrations, paying attention to raw materials and creative techniques.
Skills of making food posters
The level of the main title group should be above level 3, and the rest of the information groups should also be above level 2. English, seal, dot, line, surface and other elements can be added during optimization. Put the optimized information into the layout, then analyze the function of the space and think about which elements can solve the space.
Add a board as an internal space and protect the main title from interference. Note that when adding an internal space, you cannot add an element material that has nothing to do with the style or attributes of the home screen. Put in the background and add some shadows, and use the shadows and backgrounds to make the main picture and the main title have a context.
Add some ingredients and ingredients to increase the atmosphere, then highlight the main picture area of the background and darken the four corners to highlight the main information and elements.
Finally, it is concluded that in food posters, fonts with a sense of handwriting and elements with a sense of closeness should be used as much as possible, and the background and the main picture should also match.
What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers and basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and carry out targeted design in line with the project in a short time to attract people's attention, so as to turn ordinary users into their own potential customers. What should I pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning the eyes of users can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-Simplify the current layout design trend of fonts. Popular titles, short articles, big pictures, well-defined (block structure) masculine and straightforward beauty, few turns in writing, no overall part, few font changes and lines. 2. Poster layout design-divide the information of the same level into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the goal. 3. Poster layout design-"Shelf display" displays poster information according to different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Let's share the general steps of my personal poster design: define the needs. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, if Party A asks you to design a poster, this poster is aimed at promoting the new product water cup, and you can enjoy a discount for a certain period of time, we must understand what this poster is for. First, we must know that it is a new product. Second, we must know that there is a discount. We must expand the discount to attract users. The third point: the purpose of understanding is to promote new products and attract users' desire to buy, and to clarify the theme style. Here we know what to do and the purpose, and then we must make clear the theme, style and direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't win the first prize, and we can't just focus on the one hand, and the characteristics of new products should be enlarged. Preferential activities play a role in attracting users and cannot weaken the search for materials. Find suitable materials after the design is clear, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the choice of materials is also very particular. After the material is determined, we will start to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. Case Analysis If we want to design well and have certain design thinking and typesetting skills, we must appreciate a large number of excellent cases on weekdays, so we must not miss the resources we can see, whether at home or abroad. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons are added around. The taste copy is handwritten, which reflects the sense of handiwork of food, and the combination of color and red reflects the visual impact of appetite. The poster above is mainly for promoting food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture to reflect the sense of handiwork of food. The picture mainly highlights food and theme copy, and is satisfied with excessive element decoration, highlighting the subject vision. Case Practice Through the above case analysis, we will use case practice to help you better understand this skill and apply it to your own practical work. Let's get started! 1. copywriting First, let's look at copywriting and product drawings, short copywriting and appetizing food. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Main layout We use diagonal typesetting to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly greater. Because the main thing here is to promote food, we should highlight the appetite of food, so we choose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as the design performance, which is more representative and can better reflect the manual image. Price labels are also important copywriting information, so we use the style of small bubble labels to highlight it. Here, our master picture and copy are typeset into the picture, and then we can decorate the whole picture. 5. Picture Decoration We choose the main photo frame with color block style. The color blocks are as random as possible, which makes the picture more friendly, so that the user's vision is attracted by the specific color blocks, and finally the picture is enriched again. In the theme copy, we added an illustration-style main picture to make the theme more design-oriented, and added a pair of illustration-style chopsticks under the main picture to set off the atmosphere, and added some hand-drawn lines to make the whole picture more handmade. The illustration of the main picture was added to the background for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the skills of designing handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual and handmade. How to make catering publicity pictures? How to make promotional pictures of catering is actually very simple. You can make it with ps, but ordinary people can't. You can ask the designer to make it for you. 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