The recent controversial "Haidilao Kitchen Scandal" continues to ferment. The Beijing Food and Drug Administration even talked about "Haidilao" again, demanding that all stores in the Beijing area of "Haidilao" open their kitchens within one month and accept social supervision. Once such a positive big brand faced such a situation, which forced people to re-examine the catering industry in China. Has the catering industry in China entered the most critical moment? And trust, can it be found again?

"Haidilao" is a myth in the catering industry. From brand building to meticulous service projects, it has attracted countless consumers. It can be said that it has become a benchmark in the catering industry.

However, on August 25th, the media revealed that mice crawled into food cabinets in Beijing Jinsong Store and Taiyanggong Store of Haidilao, and that shop assistants mixed with tableware when cleaning dustpans for cleaning, and dug out sewers with hot pot colander used by customers. Once exposed, the network instantly exploded into a stormy sea.

and the most amazing thing is that Haidilao's public relations sincerely admitted his mistake, and an open letter from Haidilao's board of directors took all the responsibility, which actually attracted a lot of praise?

is "food safety" a trivial matter compared with these public relations propaganda and advertising effects? As long as you don't lie, you can get forgiveness, or even cover up all the ugliness?

If even the star brands can't lead by example, then the people really don't know what else to eat.

Aside from this Haidilao, the leopard, which was once tall and prohibitive in price, has grown from 26 stores nationwide to only one now.

No matter what the reasons are, food safety is particularly important.

according to relevant information, on September 4th, 214, the unannounced interview group of Legal Evening News reported that leopard Asian Games Village Store and Wangfujing Store illegally sold raw seafood. Subsequently, the two stores were punished by the food and drug supervision department and closed down for rectification.

In 215 and 216, Shanghai Leopard International Food Co., Ltd. was punished nine times by Shanghai Jing 'an District Market Supervision Administration. The types of illegal acts include "causing food poisoning and other food safety accidents" and "dealing in foods with pathogenic microorganisms exceeding the food safety standards".

to put it in a smaller way, even the stores that have settled in the take-away platform are scary. Although the take-away black workshop incident that broke out last year has subsided, now people will be more aware of the brand in their choice.

But how have we been treated by many big names such as Haidilao and Leopard after identifying the brand?

and can this infinite cycle be ended? Presumably this time, I really have to wait for the Food Safety Administration to give a convincing statement.

I don't know if you remember it. In this year's latest Hurun White Paper on Investment and Immigration in China, there is such a set of data: 34% of high-net-worth people said they would consider living in another city in China. The main reason is the environmental pollution of residence, accounting for 52%; Quality of education (44%), hope to live in an ideal environment (37%), food safety (24%) and medical level (21%).

It can be said that with the improvement of people's quality of life and the continuous development of the world economy, people are more eager for places that pay attention to spiritual aspects and food hygiene and safety.

However, under the premise of frequent food safety problems in China and being a big brand with a first-class reputation in China, the domestic food crisis has reached a fever pitch.

The most shocking thing is that even because the public relations of Haidilao are well done, the negative news on the Internet may be moved back. In view of this phenomenon, we can only sigh, is it just because its services are in place that it is necessary to tolerate its most essential problems?

This situation can't help but remind people of the "poisoned egg incident" in which Europe was caught in a food safety panic a while ago. It is also a food safety issue, and the British Public Health Bureau (PHE) conducted an investigation and made information public. The Food Standards Agency (FSA) of the United Kingdom cooperates with European governments, industry organizations and scientists to further study the current situation and the risks to public health, as well as the real reasons.

The same problem, but with different treatment methods and different emphasis, I wonder how people who are tolerant of food itself because of service will feel? Moreover, in many European and American countries, once a restaurant has food safety problems, it will be seriously dealt with and strictly investigated, and any details will be made public.

As the saying goes, food is the most important thing for the people. Faced with such a situation, those who are worried about their or their children's healthy diet in the future can only go to places where they can eat with confidence.

? PG One-Founding partner of Beijing UBS Law Firm, deputy director of the Trust Law Professional Committee of Beijing Lawyers Association, registered foreign lawyer in Hong Kong, personal honorary winner of Chambers, and self-media person ("PG One said wealth" and "Seeing PG One").