Cold pot string, also known as mala Tang, is an evolution of hot pot or cold pot fish. Belongs to Sichuan cuisine; Chengdu, which first appeared in the mid-1980s, was originally just an ordinary local snacks, which was used to solve the livelihood business of some unemployed people in cities and towns. /kloc-began to show its edge in beishangguang and other places at the end of 0/8, and/kloc-broke out in the whole country at the beginning of 0/9. Since then, many brands have sprung up, and well-known brands supporting the whole country include greedy Rubik's Cube, young people, happy cats and blue kittens. In addition, there are some small regional brands.

At the peak of the outbreak of cold pot kebabs, many people from all walks of life saw its industry prospects and entered the market one after another. For a time, they opened direct stores in the form of brands, joined from outside, taught technical training and started their own businesses. The cold pot kebab market is extremely noisy!

How can we have a place in the highly competitive market? How to make your own cold pot string brand last longer?

After the rapid development of the market and the baptism of competition in the first half of 19, the industry began to be cruel to small and medium-sized chain brands! For example, the cost of marketing and publicity has increased, the cost of personnel management has increased, the operating cost of opening a store has doubled, and the loss cost of ingredients has increased with the more stores opened, and the longer it takes!

So how can we occupy a place in the fierce market competition, how can we suddenly stand out in the fierce market competition, so that our brand can not only live longer than others, but also live better and reduce various operating costs?

The best way to solve this topic is to occupy the market and reduce operating costs through various ways, but occupying more markets and reducing operating costs is a contradiction!

In the consciousness of ordinary people, we should all know that we need the advantages of products, prices, services and channels to occupy the market, but at this rate, I'm afraid everything needs a lot of cost!

Take the seasoning of cold pot strings as an example. For small and medium-sized chain brands, if they want to make a standard seasoning that is popular all over the country, then in places you can't see, the investment may be the cost of thousands of successful research and development experiments, as well as the loss of ingredients, seasonings, venues and so on.

When it comes to ingredients, not only do you need to put a lot of energy into the processing, such as how many potato chips to wear on a string, how many, how long, how thick and how big cucumber slices to wear, and how long it takes to cook and pickle. It is these invisible data that make people feel that the ingredients look better and taste better at first sight, and these foundations are not just the labor costs of carefully selecting ingredients.

Finally, not to mention the investment in the factory, the site, labor, water and electricity, all kinds of taxes and certificates can not be solved in a day or two, but tens of thousands of dollars of investment can be solved. Therefore, for many small and medium-sized chain brands without strong capital, if they cover the whole chain, they should first consider not only the urgent need to spend a lot of money, manpower and energy, but also how to reduce cost losses and so on!

In addition, for franchised brands, if they join, they should actually consider improving the average use efficiency and per capita efficiency of stores; At present, the rent is so expensive, especially the use cost of centralized commercial facade per capita is even more frightening. How to make every store profitable is a serious problem that small and medium-sized chain brands and even individual franchisees need to think about!

1. Strings are very slow. You need to string, cook and thaw yourself, which will delay your sales time!

2. Great loss, because of the weather, even the store manager's estimation is wrong, resulting in too many strings being scrapped!

3. Low per capita efficiency and high staff cost. One person and one shop can do what you do with three people and one shop!

You should know that other people's stores can buy 1000 strings a day, while your store can only buy 600 strings a day; How do you compete? One person sells 500 strings a day, and the three of you sell 1200 strings a day. How do you compete? Other people's 30-square-meter stores sell 700 strings a day for two people, and you only buy this in 70-square-meter stores. The same two people also sell 700 strings. How do you compete?

The problems reflected by these phenomena are definitely worthy of our deep thinking!

So how can small and medium-sized chain brands and entrepreneurs reduce investment and operating costs?

There are two words for cooking fast food: cooking rate and turnover rate! In fact, it is the same to make cold pot strings, and the solution to the above problems can also be from the perspective of improving these two points!

First of all, what should shopkeepers or individual entrepreneurs do?

1. It is necessary to increase the output of skewers: reduce the operation links, such as boiling skewers, thawing, complicated seasoning mixing, etc.

The advantage of improving the chain store rate is that it can reduce the labor cost for the store manager, and what two people do can be completed by one person. It can also reduce the anxiety of queuing diners, improve the purchase rate and improve the speed of cost recovery.

Especially for shops with dense crowds and excellent business in scenic spots and commercial snack streets, fast delivery is one of the inevitable competitive factors!

2. Reduce the string loss cost and improve the space utilization!

In fact, making a string of cold pots is not the grandeur of store decoration. The bigger the space, the better, because big stores not only represent the increase in your investment, decoration, rent and other costs, but also mean that you have to pay for manpower. The more you pay, the greater the input cost.

There is also a big store that means more equipment. The number of cold pots displayed is higher than the number of products. It's definitely not good to see big stores with few strings. If you sell too much, it may cause great waste. Therefore, we should also pay attention to this problem for shop users or shopkeepers who have a string of cold pots!

In addition, what should small and medium-sized chain enterprise brands do?

What are the brands that make cold pot strings? Do you know what you are most afraid of?

In fact, any brand, any business model, reflects the same situation mentioned above, and the most feared thing must be the product problems, such as substandard taste, unattractive ingredients, and lack of innovation in marketing, which leads to declining reputation, customers leaving, and brand undertakers distrust.

In the end, if you don't make money, you have to lose money!

One more thing, besides the high investment and operating costs, building a factory by oneself also comes from internal contradictions, product problems and contradictions between operators and factory personnel, which leads to internal disunity, wrangling and resource loss.

Therefore, for small and medium-sized brand enterprises, it is extremely necessary to learn to coordinate resources, use external resources to find foundries and full-chain suppliers integrating customization, R&D and production services for our use, and use limited human and financial resources to engage in brand persistence and operation promotion, instead of wasting a lot of manpower, material resources and energy to engage in factories!

So how to realize the above solution quickly?

Find Xu He! As a one-stop customized production service in the whole supply chain, Xu He can quickly solve the above problems!

For various small and medium-sized chain brands and entrepreneurs, it has extraordinary advantages in the selection of ingredients and seasonings, production costs and operating losses, and the reduction of labor costs. It aims to solve the problems that small and medium-sized chain enterprises can't keep up with the brand service, the supply is difficult, the production taste is not standard, the factory can't build a factory to produce spices, the investment in new projects is large, the labor cost is high, the utilization rate of shop space is low, and even self-employed people start businesses at low cost.

Xu He Lengchuan is a new project developed by Chongqing Xu He Catering Culture Co., Ltd. at the end of 20 18. This project is a cold chain supply project, which supports all aspects of production and processing services such as national procurement, customization, OEM and so on. The project was tested and launched in early February, 20 19, and officially launched in early April.

So far, Xu Lengxian has only been officially launched for two months. At present, it has been successfully stationed in high-speed service areas, university canteens and famous scenic spots in Masangxi ancient town, and has chained convenient fresh bees and convenient fresh systems in Sichuan, Henan, Chongqing and Guangdong, and its reputation has been well received by users all over the world!

Ingredients do not need to be boiled, thawed or soaked for a long time, and seasonings can be stored at room temperature, which is the main feature of Xu He cold pot string. Of course, the use of this seasoning is also very simple. First, the seasonings are mixed in proportion, and then the ingredients are unpacked, soaked or soaked several times. The remaining seasonings and ingredients can be stored in a storage cabinet at room temperature, and the small packaged ingredients can be used within two days after sealing (generally, most stores can use them).

Xu He Restaurant, which has been focusing on the standardized production and customized service of "Chongqing cuisine" Sichuan cuisine for fifteen years, also has accumulated experience in providing production and services for nearly 100 brands in seasoning production and customization for many years, and cooperated with brands such as Hu Heji, Xilaifeng, Chongqing minibus, Zi Yuan Yuanwei and Jiefang Spicy and nearly 6,000 stores nationwide;

Cold string seasoning, Xu You rattan pepper and spicy taste are long-term secret standardized seasonings that have been tested by the market and are suitable for people in the north and south. They are very suitable for small and medium-sized chain enterprises to develop new projects, individual entrepreneurs to start businesses and individual operators to implant new products.

Now the time of 20 19 is just over half, and it is at the peak of cold pot string selling. As a light snack food, it still has a great market space in China. If you are doing cold pot string now, or you are about to do cold pot string development project, or you want to start your own business, I hope you can learn about the cold pot string project with Xu, and we can go further together.

Make a string of cold dishes to find Xu He, a one-stop customized production service provider, learn more and welcome private messages!