Fresh product e-commerce, referred to as fresh food e-commerce, refers to the use of e-commerce to directly sell fresh products, such as fresh fruits, vegetables, fresh meat, etc., on the Internet.

Fresh food e-commerce is in full swing, and the fresh food e-commerce market is developing rapidly, with an average annual growth rate of more than 50%.

So what are the mainstream fresh food e-commerce platforms that have developed so far?

1. JD.com Fresh Food - E-commerce Platform At the end of 2015, JD.com established a fresh food business department and officially entered the fresh food e-commerce business. JD.com’s self-operated fresh food began in 2016, led by Wang Xiaosong, the former 3C head of JD.com.

Responsible, with sufficient entrance and traffic, it can be seen that JD.com attaches great importance to fresh food. Therefore, JD.com Fresh Food is integrating the power of the JD.com platform to create a vertical fresh food store similar to the fresh food area of ??Tmall Supermarket.

JD.com's fresh food e-commerce platform started with a traditional B2C model. After consumers placed orders, the products were shipped from the main warehouse, transported through trunk lines, sorted at distribution points, and then delivered to their homes.

Later, third-party merchants were also introduced, which was consistent with the model of other categories on JD.com and became a B2B2C model.

2. Tmall Miao Xiansheng e-commerce platform Miao Xiansheng Platform, as a high-end fresh food platform under Alibaba, currently has more than 100,000 products, covering more than 70 countries and regions around the world.

Including high-quality fruits, aquatic products, meat and poultry, etc.

With the help of Cainiao Logistics, Tmall Fresh Food can achieve 24-hour delivery in 246 cities across the country.

Miaoxiansheng has made good use of the big data resources of Alibaba e-commerce, which allows it to clearly understand the consumption habits and needs of users, and use the market pressure mechanism to reversely promote the quality improvement of agricultural products and the upgrading of the agricultural industry.

Meow Fresh is able to adopt a C2B pre-sale model for seasonal products, and ultimately achieves a shorter supply chain, largely due to this.

3. Daily Youxian e-commerce platform Daily Youxian is a fresh food O2O e-commerce platform that focuses on people’s dining tables.

Covering all categories of fruits and vegetables, seafood, meat and poultry, milk snacks, etc., Daily Youxian has established a Jisuda cold chain logistics system of "urban sorting center + community distribution center" in major cities to provide users with global fresh products "2

The fastest cold chain distribution service with "hourly door-to-door delivery".

Daily Youxian has front-end warehouses in 20 cities. The cold chain logistics system that goes deep into communities and business districts can help convenience shopping improve the replenishment efficiency of unmanned shelves.

Moreover, the supply chain costs are shared by Daily Fresh and Convenience Shopping, so the cost is relatively lower.

4. RT-Mart Fresh E-commerce Platform RT-Mart Fresh is a young, fashionable, convenient and sophisticated Internet fresh food supermarket under RT-Mart. It provides you with safe, healthy, high-quality products and fast delivery through the RT-Mart Fresh APP and offline stores.

Delivery services.

5. Duodian Fresh Food E-commerce Platform Duodian (Dmall) Company is a new retail platform integrating fresh food e-commerce, network technology and online shopping. It was established in March 2015. It develops and operates shopping mobile software "

"Multipoint App" was launched at the same time and is a lifestyle e-commerce based on the O2O field.

6. Yonghui Fresh Food E-commerce Platform Yonghui Supermarket, which has been established for 17 years, emerged from the "agricultural reform to supermarket" project. It avoided the threats of international retail giants Wal-Mart and Metro, abandoned department stores, and focused on fresh food and food operations.

After going public in 2010, it quickly expanded across the country with the help of the capital market and quickly grew into China's leading fresh food giant.

7. Shihang Fresh E-commerce Platform Suzhou Shihang Fresh E-commerce Co., Ltd. responded to the government’s call for a new round of accelerating the construction of the “Vegetable Basket Project”, based on the supply of fresh agricultural products for households, using C2B2F e-commerce as a carrier, and

The fresh food direct investment station serves as a community service point, forming an industrial chain integrating planting, picking, sorting, packaging, and cold chain distribution.

As early as 7 years ago, when the vertical fresh food e-commerce platform was in full swing, Shihang Fresh Food used the community cabinet model to enter the fresh food market.

8. COFCO Womai.com, the e-commerce platform, not only relies on the big tree of COFCO Group, but also occupies 3.1% of the market share with revenue of 2.32 billion yuan in 2016, ranking first in the food and fresh food e-commerce market.

The leading position has achieved a relatively obvious strategic advantage in the fierce market competition.

9. Guangming Xixin Ordering The Guangming Xixin Ordering Client serves as your mobile milk ordering butler, delivering fresh milk to your home every morning, so you can enjoy a convenient and enjoyable mobile platform ordering experience!

Function introduction: The Guangming Xixin ordering client is the first to order "continuous delivery orders" (that is, the ordered products can be extended for one week or even longer, up to five months). It also has an original "return, stop, and exchange" function.

During the order delivery process, you can choose to start product replacement/pause/unsubscription and other operations at a certain time point according to the subscriber's needs to facilitate the subscriber's order management.

10. Global Catcher, the e-commerce platform of Global Catcher, was established in 2016. It initially focused on food and gradually developed into all categories.

With the rapid development in recent years, the platform has an increasing number of products, providing one-stop home shopping for mid-to-high-end users in first- and second-tier cities in China.

At the same time, the platform is also promoting a new business civilization of openness, quality, and responsibility.