(1)CRM system is to cultivate customer-centric business behavior and implement customer-centric business processes. CRM？ Does the system make up for the deficiency of ERP? At the front desk, by analyzing the data generated in sales activities, we can dig out valuable information for the enterprise and feed it back to the marketing activities and manufacturing systems of the enterprise, which requires mobilizing all the resources of the enterprise to serve customers, so as to improve customer satisfaction and loyalty and increase enterprise benefits.

(2)ERP system is based on information technology, pays attention to the systematic management of internal business processes, and realizes internal information sharing. Generally speaking, to successfully implement ERP, business process reengineering must be carried out. ERP？ Completed the management of internal supply chain and the integration of internal business processes, and improved the operational efficiency of enterprises through this integration.

(3)SCM system was originally developed by ERP? After development, it plans, organizes, coordinates and controls logistics, information flow and capital flow, making it a seamless process. Single chip microcomputer? Covering all aspects of the supply chain, strengthening the cooperation of enterprises in the supply chain and the integration of external logistics, capital flow and information flow to make up for ERP? Insufficient.

Relationship among CRM, ERP and SCM

(1)CRM system and SCM system are interdependent. Marketing strategy, sales management and cooperation in CRM have great influence on supply chain management? Have a direct impact; Meanwhile, SCM? What is it, CRM? Customer satisfaction will also have a direct impact 3. ?

(2) There is a relationship of mutual support and interdependence between 2)CRM system and ERP system. First, ERP? Is the production system CRM? The data warehouse in provides abundant data. Second, CRM? Submit the analysis results and market development forecast to ERP? The system provides decision data. Finally, CRM? From the perspective of improving customer relations, and ERP? Improve the competitiveness and profit of enterprises from the perspective of optimizing the production process of enterprises. ?

(3)CRM system and SCM system can work independently, but if the whole system wants to play a greater role, it must be supported by ERP system. Besides, ERP? Or the basis of e-commerce and e-commerce. ?