Some netizens broke the news that Chu Bang Soy Sauce has officially terminated its contract with veteran actor Li Liqun, and now has replaced it with crosstalk actor Yue Yunpeng as its new spokesperson.

As for the reason for the termination of the contract, it has a lot to do with Li Liqun's inappropriate remarks during interviews with Taiwanese media.

It is reported that Li Liqun has endorsed Chubang Soy Sauce for many years, and the slogan "180 Days of Sunshine" has long been deeply rooted in the hearts of the people. However, Li Liqun said something wrong in an interview with Taiwanese media this time, which indeed affected Chubang Soy Sauce, and he was scolded for it.

, so terminating the contract and replacing a new spokesperson is a last resort.

Speaking of which, veteran drama star Li Liqun first attracted attention in early May this year. At that time, Shanghai was undergoing a lockdown, and Li Liqun himself was restricted from activities in the community. For nearly two months, Li Liqun frequently updated videos through his personal account.

, because of his lovable style and down-to-earth language, which to some extent also promoted positive energy in the fight against the epidemic, Li Liqun's account grew by millions of fans in a short period of time.

However, in an interview with a Taiwanese media reporter, Li Liqun not only claimed that he was "the person who loves Taiwan most", but also admitted that even if there was a fight, he would defend the island. Not only that, Li Liqun also vigorously advocated the United States' protection of Taiwan.

, believes that China will never antagonize the United States. This shows that Li Liqun does not support reunification from the bottom of his heart.

After public opinion began to ferment, Li Liqun also explained through his personal account, saying that he was bewitched by reporters and fell into the pit dug by the media. His true intention was not like this. However, this article did not arouse the understanding of netizens, but instead caused Li Liqun to

As a result, Li Liqun's frequently updated short video account was suspended, and his number of fans continued to decrease.

Before becoming an "Internet celebrity", Li Liqun was already a household name in mainland China. He had played "Wei Zhongxian" in "New Dragon Inn", "Ouyang Feng" in Ren Xianqi's version of "The Legend of the Condor Heroes", and Li Liqun in "The Legend of the Condor Heroes".

Big Mouth, the "Dragon King of the East China Sea" in "Springtime Pig Bajie" and so on.

This time, Li Liqun became popular again with his low-key and down-to-earth attitude towards life, and gained many loyal fans.

In the soy sauce market where there are many brands such as "Jiajia" and "Haitian", Chubang can compete for a place. In addition to product quality and taste, spokesperson Li Liqun can be said to be indispensable.

Some netizens discovered that Chubang Soy Sauce has changed its spokesperson, from the former Li Liqun to the current Yue Yunpeng.

From Li Liqun to Yue Yunpeng, the positioning of Chubang Soy Sauce has not changed. It focuses on being close to the people, down-to-earth and loving life.

Yue Yunpeng is also a food lover. He likes to eat thin-skin dumplings the most and often shares his daily life with netizens.

What makes people puzzling is that Teacher Li Liqun has obviously done a good job in endorsement and has indeed made a great contribution to brand promotion in the past few months. Why should he be replaced at this moment?

In this regard, many netizens speculated that the change of spokesperson for Chubang Soy Sauce may be related to the recent public controversy caused by Li Liqun.

Li Liqun's inappropriate words have already produced a series of consequences.

Not only did netizens begin to boycott his film and television works, a certain brand of soy sauce he once endorsed also changed its spokesperson to Yue Yunpeng.

There is only one China in the world. As Chinese people, we should love our motherland and hope for its early reunification.

Not to mention Mr. Li Liqun’s trust in Chubang soy sauce, which is a rare situation among spokespersons. In addition, soy sauce is a product with a wide audience and does not need young idols to help promote it, so the editor really feels

This approach is not very wise.

Chubang Soy Sauce's move may be because it is worried that Mr. Li Liqun will overturn. After all, since he returned to Taiwan, there have been a lot of controversies in his speech and behavior. Some people even called him a wallflower earlier, so Chubang Soy Sauce is justified in worrying.

of.

Mr. Li Liqun has worked and lived in the Mainland for so many years. Everyone can see clearly what kind of person he is. Don't slander an old artist because of some rumors on the Internet. This is very irresponsible behavior.

Of course, there is no regret medicine in this world, and as an adult, if you make a mistake, you should be punished accordingly. Even if Li Liqun has made a huge contribution to promoting the development of the entertainment industry, this cannot be used as a "gold medal to avoid death."

All in all, Chubang Soy Sauce was right to terminate the contract with him. As for whether a claim is involved, it depends on the relationship between them.

"There is only one China" was reposted by many celebrities.

This time, the issue between mainland China and Taiwan has indeed become a bit stiff. Even CCTV News has begun to agree that there is only one China. However, the stance of some people has been bombarded by many netizens.