"We usually like to play werewolf killing ourselves. Every day after lunch, Teacher Ma calls on everyone to kill a game together." When talking about Miwei Media's variety show "The Temptation of Dinner" (hereinafter referred to as "Dinner") on August 27th in Betta, producer Song Ziyi explained the source of this program.

"To meet the needs of netizens"

"Dinner" has adopted the form of "live broadcast+on-demand". Song Ziyi told the reporter of "Three Sounds" (ID:Tosansheng) that the program was divided into two parts: "rice" and "bureau". In the first part, Ma Dong's partner Patty Hou hosted a dinner party, during which he asked sharp questions to the current star guests, and the guests had to answer in the way of "telling the truth", "gossip is interesting and it is also a' lying training' for artists".

Dinner is a collision between Mi Wei's PGC content and live media.

The industry background of this program is that after the network synthesis, the live variety show may be the next outlet for content entrepreneurs. After the first year of live broadcast, the live broadcast platform also needs high-quality PGC content to solve the depth and breadth of the platform. As a result of these two blessings, all major content teams are trying to live the variety show.

it remains to be seen whether "dinner", which combines live games and food gossip, can stand out from the homogeneous programs. Judging from the current market reaction, the challenges are still great.