New Year Goods Collection Activity Plan (Selected 5 Articles) In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan can clarify a general direction for an activity.
So how should the activity plan be formulated?
The following is the activity plan for the New Year’s goods collection that I compiled for your reference. I hope it can help friends in need.
New Year Goods Sale Activity Plan Part 1 1. Activity Theme This activity mainly relies on the official platform hosted by "Northern Fujian Daily" and is professionally planned by "Yitian Media".
Combining the advantages of the online service platform of "Dawuyi E-commerce" and the Internet popularity of "Northern Fujian Interactive Forum".
***Together we create an online and offline event with the theme of "New Year's goods delivered to your home at the touch of a finger".
The activities mainly focus on on-site physical exhibitions and online product purchases.
Slogan: The most powerful e-commerce platform under the Northern Fujian Daily 2. Activity goals 1. Focus on promoting the "xx Shopping" website and implant the initial brand impression into the hearts of the public.
2. Increase the number of followers, registrations and purchases.
3. Effectively attract on-site merchants and potential merchants to join e-commerce.
(Merchant can sign a contract of intention with the e-commerce company on-site) 4. On-site motivation will encourage people to get used to using the platform.
(Such as scanning WeChat to follow, giving bookmark-like operation cards, and on-site staff carefully guiding operations) 5. Use this event to re-establish the functionality of the "Northern Fujian Interactive Forum".
6. Processing of deposit cards at Rural Commercial Bank.
3. Activities target various New Year goods consumer groups in Nanping; credit depositors of Rural Commercial Bank, new and old netizens of Northern Fujian Interactive Forum; various product dealers in Nanping; 4. Activity time: February 7 to 8, 20**.
5. Activity location: Nanping Sports Park Plaza 6. Activity content Display area setting: 1. Display of new year merchandise and peripheral products; Set aside a product display area during the event to display peripheral products of the organizer and other franchisees.
(This activity is mainly implemented by Minbei Daily and Yitian Media) 2. E-commerce purchasing experience; set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going.
Guide consumers to register and purchase, and register merchants who need to join.
Content design: 1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance.
Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.
2. 1 to 2 Rural Commercial Bank staff can be set up on-site to handle credit cards on-site (or set up a Rural Commercial Bank area) 3. Those who register on-site or scan WeChat to follow can receive New Year gifts from e-commerce (it is recommended to send a printed e-commerce
Couplet set of logo) 4. Design an investment plan for on-site investment promotion.
Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact.
(If conditions permit, preferential policies for merchants to join can be granted: if the merchant introduces other merchants to join, they can enjoy xx advertising time, etc.) 5. For new and old users of the Northern Fujian Interactive Forum, certain discounts can be given to activities on the day, and can be used for the following activities.
An upcoming "Netizen Festival" will gather popularity in advance.
7. Promotion of the event (1) Promotion time 1. One week before the event from February 1 to February 8, 20** (Tue) Promotion method; 1. Northern Fujian Daily 2. Mass messaging, (mobile phone text messages, WeChat
) 3. Interactive forum (other online platforms) 4. Leaflet (print the content on the leaflet) 5. Nanping TV station at 9:30 tonight.
(3) Publicity content: 1. Time, location, contact information and activity content.
2. Discount objects and discount content.
3. Information from mainstream franchise merchants.
8. On-site layout 1. One 3*6 advertising tent 2. There are 2 computers in the exhibition area (the more the better within the capacity), network cables, and three power interfaces.
3. There are 2 on-site tables, 10 chairs, and tablecloths.