Planning purpose of food festival activities: 1. Through the summer food festival, we will further publicize Xiyuan and expand its popularity. 2. Create a cool and worry-free food culture in summer, and stimulate the hotel's summer catering consumption. 3. Further tap potential customers and increase customers.
Specific content 1. Food Festival Preparation: 1. Purchase raw materials of dishes, and determine the varieties, prices and preferential measures of food festivals. 2. Send the information of this food festival through newspaper media, leaflets, banners, short messages, etc. And attract the attention of consumers.
Second, the content of the food festival: 1, holding the image display of brand dishes. For the physical art form of dishes, set up a fixed exhibition area to display summer special dishes. 2. The clothing of the service personnel conforms to the theme of this activity, and the instrument posture should also meet certain requirements. Creative and cultural professionals are needed to plan the overall environmental layout of this food festival in terms of creating a catering environment. Based on the courtyard layout of Xiyuan Hotel, it can be arranged outdoors. Consumers eat in a good atmosphere, and their mood and appetite are naturally different.
3. Promotion of activities: 1. Take enjoying the cool in summer and enjoying the delicious food as the theme of the activity, and carry out the activity of buying two beers and getting one free. In summer, the consumption of beer will be great, and it will become the main force of hotel wine consumption, attracting more consumers through buying and giving activities. 2. Introducing three to five special dishes every day, expanding the acceptance of special dishes and further screening will be more acceptable to consumers. 3. On-site activities distributed mysterious gifts, multiple surprises and unexpected gains.
4. Publicity planning: 1. Print color page food festival advertisement, with Jinghua Times and Beijing News. 2. Summer Food Festival publicity outdoor curtain, activity theme poster, elevator poster, activity theme desk card, lobby food festival publicity billboard. 3, SMS group, news dissemination
5. Expense budget: 1, media advertising expense 1000+ leaflet printing and cutting 2000+ SMS group sending 2000=5000 yuan. 2. Gift fee: calculated at 100 yuan per day, totaling 100 x8 = 800 yuan. 3. Decoration cost: Hengdui+gold cloth+bunting+balloon (15 days)+miscellaneous expenses = 3,000 yuan.
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