With "Feng Wei" as the core, Nicholas Tse is building his "Feng Wei" empire step by step.
In 20 12, the documentary "China on the tip of the tongue" became popular, and Nicholas Tse immediately plunged into the food culture industry. Two years later, Nicholas Tse introduced its own food variety "Twelve Flavors".
There are various interpretations about how to define it on the Internet, but what is certain is that Twelve Frontiers is full of Nicholas Tse's painstaking efforts.
In this personal program, he is the soul figure, cleverly making himself a supporting role and highlighting the invited guests. After all, some guest TV stations are not available at sky-high prices, such as Maggie Cheung, who has faded out of the entertainment circle. Nicholas Tse invited them by red envelope or telephone. In addition to the overall situation, he is a chef and a program host.
At the same time, the Twelve Scenes is also a key promotion project of Zhejiang Satellite TV. The top team of Hong Kong film industry was invited to shoot at a large price, and even the lighting engineer was Lin Zou, the winner of the professional spirit award of the Golden Award.
The first season was named by Yangshengtang Natural Vitamins, specially sponsored by Polaiya Cosmetics, and broadcasted exclusively on Tencent platform, with a title fee of 6.5438+0.2 million yuan. With the improvement of good reputation and program influence, the title fee for the second season of 20 15 has also risen to160,000 yuan, and the broadcast form has also changed from Tencent's solo broadcast to the whole network broadcast.
Since then, on the occasion of the hot broadcast, the value of "Fengwei" IP has begun to ferment.
He has continuously expanded the catering field, established "Fengwei byBeyond Dessert" in Hong Kong, invested in Beautifood, a well-known salad shop in Hong Kong, opened a Fengwei laboratory in Beijing and invested in bars in Shanghai and Hangzhou.
In 20 15, Nicholas Tse, who is very business-minded, seized the opportunity to launch "Fengwei Cookies", which was sold as an offline store in Hong Kong, triggering a rush of fans.
At the end of 20 16, Nicholas Tse opened a "Fengwei" food technology co., Ltd. in Tianjin, and Huo Wenxi, the agent, took a slice of it and introduced the "Fengwei" cookies to the mainland.
At the same time, through the cooperation between Youku and Ali, Fengwei completed the combination of content and e-commerce. It is no longer an isolated variety show, but a global food map. In addition to feature films, the variety matrix of "Feng Wei" has also made new attempts in live broadcast, short video, interplanetary interaction and music. From 2065438 to September 2007, Tmall flagship store was put on the shelves, and "Chef Xie's Creation-Fengwei, Chef's Selection-Joint Style, Chef's Recommendation-Fengwei Selection" was highly sought after.