As a component of online shopping, online group buying has all the advantages of online shopping, such as convenience, quickness and no geographical restrictions. And the price advantage has become its main core advantage, which is even more obvious than ordinary online shopping. Take home appliances as an example: in order to make a profit, home appliance enterprises usually transfer the additional costs generated in the channel for various reasons to the products, and the end consumers will inevitably become the victims of multiple profits between intermediate links. The successful trial operation of online group buying websites like Xianyang Group Buying Network undoubtedly challenged this phenomenon. Manufacturers directly connect with consumers through the platform provided by the website, and the saving of intermediate costs ensures that consumers can buy genuine licensed products on the basis of factory direct sales. At the same time, it also means that the group purchase price will be more favorable and more secure than the online shopping of other similar products. The flexibility of online group buying organization mode, whether in time or cost, is beyond the reach of offline stores.