“QR code” has jumped into people’s horizons, and there are more and more creative applications of QR codes. Without the technological exterior of the QR code, the creative and fashionable genes of the QR code are even more unique. In addition to being active in various IT devices, QR codes have also been integrated into every aspect of daily life, becoming a new social media. From daily consumption to daily social interaction, from birth to death, creative QR codes are no longer monotonous. Then let me find out more about it together with the readers.

1

Eatable “QR codes”

The medium of QR codes was once confined to paper, but Hong Kong Sifang Creative E-book Store gave Another answer came up - cookies. The bookstore has been committed to selling non-paper books, and this environmental protection concept is also applied in marketing methods. The bookstore prints QR codes on biscuits and distributes them in coffee shops with high traffic in Hong Kong. Customers can scan the QR code on the biscuits with their mobile phones to download free trial books in the bookstore. And customers can still enjoy delicious cookies.

The creative reportedly generated 45% more website visits than conventional marketing, while its sales also increased by 12%. Within a week of implementation, 800 QR code biscuits were distributed, with a total production budget of HK$40,000.

QR code marketing is all about creativity. This case not only has significant marketing effects, but also provides the most practical interpretation of its environmentally friendly brand image. The marketing methods introduced in the case can also be tried in food e-commerce.

2.

DNA information hanging on the wall

QR code can also be used as home decoration. An art group called DNA11 has launched a new QR code decoration product. The usage of this picture is very simple: first step, take the smartphone out of your pocket; second step, scan the QR code; third step, log in to the corresponding website based on the information read from the QR code . Follow the steps and you will find that the family tree information of the room owner appears on the website.

Carry out analysis through DNA sampling, and then DNA11 will build a website for you with your maternal family genealogy information based on the analysis results. The URL is converted into a QR code, then select the color you like, and you You can hang your own DNA information on the wall.

Big secrets hidden in small QR codes. QR codes can not only achieve marketing and other purposes, but also have commercial value in themselves.

Three

"Human body connection" rapid identification

From wristbands to bracelets, whether you are a man or a woman, fashion on the wrist never ends. And the combination of fashion and technology sparked even more. A merchant called Skanz launches Skanz wristbands with QR codes printed on them. Through this wristband, you can enter the Skanz website to create a personal homepage and enter personal information. By entering the serial code on the wristband, you can tie the personal homepage and the wristband to form a personal "business card."

Others only need to scan the QR code on the wristband with their mobile phone to directly access your personal homepage and view your identification information. According to reports, the QR code wristband sells for $9.9.

This way of identifying people through QR codes or changing the way people get to know each other has become a new social media. This thinking can also inspire innovative member management.

Four

Victoria Underwear "Temptation" QR Code

The famous underwear brand Victoria made a very stylish outdoor advertisement, with a model's front chest cover On the QR code, the advertising copy is *** full of temptation - "Reveallily's secret" ***lily's real secret***, making you eager to pick up your mobile phone to take a photo of the QR code. It turns out that the second Behind the QR code is Victoria's Secret underwear, which is really, as the advertising slogan says, "sexier than skin."

五

Emart Supermarket Invisible QR Code

At noon, the flow of people and sales volume in supermarkets are always very low, so South Korea’s Emart supermarket is ingenious. A very creative QR code device is set up outdoors. Under normal circumstances, the QR code link cannot be scanned. Only at noon, when the sun shines on it and produces a corresponding projection, the QR two-dimensional code The code will appear normally. At this time, scan the QR code with your smartphone to get supermarket coupons. If you purchase the product online, you only need to wait for the supermarket logistics staff to deliver it to the user's convenient address.

Six

"The Most Beautiful" Giant Creative QR Code on the Street During the National Day period in 2013, there was a topic on Weibo and WeChat about "Giant QR code suddenly appeared in Shenyang Middle Street" , was widely forwarded and discussed. It turns out that there is a giant QR code hanging on the front of the building at the intersection of Shenyang Zhongjie Pedestrian Street and Chaoyang Street. After scanning, you will enter a mobile phone fashion magazine called "The Most Beautiful", which shares information about travel, food, and... Articles with a strong sense of fashion such as hot topics are welcomed by users. It is understood that during the National Day holiday alone, nearly 10,000 users scanned the QR code to follow "The Most Beautiful" magazine.

Compared with other traditional marketing methods, this interactive emerging media marketing method will undoubtedly be the mainstream of future marketing.