Offline:

In addition to the natural geographical advantages and built-in traffic of current catering stores, offline should pay more attention to the creation of stores. The design of the store has its own characteristics and can Incorporate some popular elements or cultural atmosphere so that the store can quickly attract consumers' attention. At the same time, you can also plan offline theme activities, combine solar terms, holiday planning activities, etc. to attract consumers to participate, or cooperate with other categories of merchants to launch related discounts to attract potential customers.

In addition to paying attention to the quality of dishes, offline store service is also the core competitiveness of current restaurants. From guiding customers into the store to ordering, serving, and checkout, every detail is carefully considered. The service is in place, which greatly enhances the customer's dining experience and enhances the store's reputation.

Online:

Create accounts on popular social media platforms such as Weibo, Douyin, and Xiaohongshu, and you can regularly publish restaurant-related content, such as new product introductions and activities Information, restaurant dining environment, etc. You can also cooperate with Internet celebrities and food bloggers on some social media platforms, invite them to experience the restaurant and share it with fans to expand your influence.

Establish the brand's own public account and mini program to facilitate customers to understand restaurant information, menus, special dishes, activities, etc., as well as make reservations, ordering, and payment operations. Active push can also be carried out through official accounts and mini programs to achieve the purpose of promotion.

Operate and manage stores on Meituan, Dianping and other platforms, and design various online preferential activities, such as full discounts, discounts, preferential packages, etc., to attract online customers and convert them. At the same time, customers' dining reviews on the platform will form the store's online reputation, which will also greatly affect the decision-making of online consumers.