On the whole, the explosion of "Little Fish Begonia" undoubtedly concentrates on the following three characteristics:

The first characteristic is to IP the condensed and refreshing feeling of short videos in the context of fragmentation.

in a decentralized environment, there is never a shortage of short-lived explosions. What is lacking is a memorable label and a "vision of expectation" that is clicked again.

The success of "Little Begonia" lies in its strong task-driven selection of content tags.

The video of "Stinky Egg" always begins with a direct statement that he has rented another boyfriend, and then happily leads the audience to the dating scene. At the beginning of "Little Fish Begonia", I often introduce where I am today and what style of couple photos I want to take, so that I can find the right "boyfriend" from nearby materials.

This point has the same meaning as commercial films that attract the audience's attention by establishing "horizon of expectation". Furthermore, they also saved the lengthy expositions and introductions in movies and television, gave full play to the inherent fragmentation advantages of short videos, and concentrated the "hook" or "cool point" of the story content extremely.

Secondly, they skillfully presented their tagged content in series, and formed a "dating awareness" with the audience to watch regularly, and then gradually formed their own characteristic IP.

after watching the content of "taking photos of couples" or "renting boyfriends" once, the audience will be full of expectations for the next similar but different content. Once you think of this theme, the images of big UP owners such as "Little Fish Begonia" and "Stinky Egg" automatically come to mind.

In this way, the visibility of the concentrated refreshing content is fully enlarged, and the circle powder and solid powder are displayed in the fragmented context as much as possible. Even if it is a short and concentrated point of view, it will always burst out with new ideas and expectations, and it will not be a flash in the pan in the eyes of the audience.

the second feature is to give full play to its wild and true texture based on the platform atmosphere of short video.

the content in the short video platform always has an innate "wild realism".

The so-called "wild" means that the creative equipment of short video platforms is often cheap and crude, and the creative atmosphere is relatively rough and casual. The "truth" comes from the fact that the default authors of short video platforms are grassroots and amateurs, and the creative motivation is that the nature of sharing is greater than the nature of expression. For this reason, when users click on the short video APP, they often hold an unguarded casual and leisure psychology, and they have a strong sense of substitution when watching short video works.

At the same time, compared with the stars who have their own sense of being human, amateurs can not only let go, but also inherently dispel the gaze and sense of distance generated by users in the process of watching videos. In the short video, the excesses, exaggerations and nonsense all become vivid and interesting. There is an equal communication and sharing between users and UP owners, and the happiness caused is no longer a simple audio-visual stimulus but a daily interactive carnival.

thirdly, it is to tease the traditional treason and sense of game.

The content innovation of "Little Fish Begonia" is not so much "curiosity" as "rebellion".

It is not only a rebellion against the traditional concept of marriage and love, but also a rebellion against the traditional pattern of audio-visual content. In the traditional concept, girls should be reserved and conservative, and they are often the passive party in love. The video of "Little Fish Begonia" starts with "renting a boyfriend" and "molesting a boyfriend", which provides the female audience with appropriate rebellious and deviant pleasure and, to some extent, triggers the rebellion and awakening of women's love consciousness.

From "blind date competition" to "emotional observation", "Little Fish Begonia" will inspire "Love Program 3.":

As the main force of "Her Economy", the audio-visual works of "Love Theme" have been favored by major audio-visual platforms in recent years. In the drama series, themes such as "Big Lady" and "Sweet Pets" which focus on women's emotional topics are prominent year after year. At the same time, emotional observation programs which focus on women's emotional topics are also in full bloom. The once popular competitive dating program can be described as a 1. version of the love program.