from the historical perspective of human evolution, in the era of extremely low productivity, whether people can have enough to eat is the most worrying issue every day. In this case, eating high-calorie, high-fat, high-sugar food naturally becomes the most extravagant happiness. In modern society, the food shortage has been alleviated, but people's hunger for "three high" foods has become the memory of all mankind, and it has been firmly imprinted in the human gene pool.
when the previous extravagant demands become within reach, people's demands for food will increase a lot of added value, and "it looks really delicious" is one of the most basic added values. Fried chicken is such a kind of food that is extremely suitable for modern needs.
how do you understand this sentence? To put it simply, when you bought a piece of fried chicken, did you ever try to eat the crispy skin outside before eating the meat inside? If you chew the skin first and then look at this fried chicken in your hand, you may suddenly feel that it has lost its soul. Maybe no matter how rich its meat is, it is not as shiny in your eyes as it was when you first saw it.
Then why did this fried chicken change from shining to dull in your eyes? The answer is that its golden color has disappeared.
According to a study, when people face yellow, the body will secrete more serotonin, a neuromodulatory hormone that can make us feel happy. At the same time, yellow can also stimulate the left side of the brain, that is, the logical level, and involuntarily make people associate it with words such as "warm" and "bright", which make people feel positive and happy. Then when you see yellow food, your brain will naturally prompt you to swallow this "happiness" quickly, without having to bring a cargo anchor next to you to urge you to say "buy it, buy it, buy it."
so you understand now. The golden attractive appearance+the connotation of heat explosion, which is the fundamental reason why fried chicken stands proudly at the top of all chicken delicacies. It can not only encourage people to have positive psychological hints, but also help people overcome the fear of hunger memory, not only capture the stomach of eating goods, but also soothe the heart of eating goods, and this is the fundamental reason why fried chicken can make you feel happy.
thank you for your adoption ~