Due to this year’s COVID-19 epidemic, the global economy and development have been hit hard, especially for small and medium-sized enterprises; in fact, the survival of well-known companies is not optimistic, especially for Pizza Hut and KFC. speak. They are all giants in the fast food industry, but in order to cooperate with the United States' epidemic prevention measures, KFC has also made corresponding adjustments. This change in measures has aroused heated discussions among netizens around the world. What adjustments were made? 1. Suspension of use of advertising slogans

According to foreign media reports, because Ministry of Health officials have advised the public to stop touching their faces in order to prevent and control the spread of the epidemic, KFC decided to suspend the use of slogans? Taste? (finger lickin' good) advertising slogan, and this classic advertising slogan has a history of 64 years. KFC’s global chief marketing officer also immediately issued a statement saying: We are in a unique environment, so our iconic advertising slogan does not fit well with the current environment. Although we have decided to suspend the use of the phrase "suck your fingers and savor the taste at ease", what is certain is that the desire of all of us for delicious food has not changed at all. At the same time, it was also emphasized that the slogan is not permanently abandoned and will come back at the right time.

2. Disguised Marketing

The reason why KFC’s suspension of classic advertising slogans has aroused heated discussions is that we are currently in the special environment of the epidemic, and health is a global hot topic. Words are also the focus of attention. KFC's decision to suspend the use of classic advertising slogans is a good decision to achieve multiple goals with one stone from the perspective of brand marketing strategy, marketing effect and corporate social responsibility. This is actually event marketing in disguise, which can maintain its own popularity and reputation. 3. Self-protection before the epidemic

As of now, the cumulative number of confirmed COVID-19 patients worldwide has reached more than 20 million, and the cumulative number of confirmed deaths has exceeded 810,000. Facing such a severe epidemic, we should take corresponding protective measures. Try not to go to crowded places; wear a mask, wash your hands frequently, and check your temperature frequently; during home isolation, you should also maintain appropriate exercise to enhance your resistance.