Nowadays, star entrepreneurship has become a trend in the entertainment circle, and running a catering brand of their own has become the first choice sideline of many stars, such as "Hot No.1" in Huang Xiaoming, Fan Bingbing, Ren Quan, "Shangshangqian" in Joker Xue, "Nice to meet you" in Han Han, "Taizi Coconut" in Orfila, etc. Another star food brand that has to be mentioned is its rapid expansion and strong popularity in the past two years.
It's said that the celebrity has lost nine out of ten restaurants, but Morphy made a lot of money by selling this bowl of Chongqing noodles. A closer look reveals that his business ambition is not as simple as noodle restaurant. He has invested in at least 17 companies in film and television, catering and other industries in recent years, and his territory is amazing.
Morphy was born in Chongqing in 1971. At the age of 23, he graduated from the Chinese Department of Nanjing Normal University. At the age of 31, he became famous for hosting Zero Distance in Nanjing. Later, he became a well-deserved host of Jiangsu Satellite TV by hosting a large-scale popular dating show, If You Are the One. His hosting style is humorous, and his ability to control the venue and adjust the atmosphere is as good as that of He Jiong Wang Han, two pillars of Mango Taiwan. In terms of the host's family, he even surpassed Wang Han, He Jiong, and became the "most expensive mouth in the mainland".
according to the forbes china celebrity in 214, Morphy became the highest-paid host in the mainland with an annual income of 18.2 million yuan, followed by Yang Lan with 16.9 million yuan, He Jiong ranked third with 16.2 million yuan, Dani with 15.5 million yuan and Nana with 14.1 million yuan respectively, while Wang Han didn't make the list at all.
how did Morphy earn this 18.2 million income? Because the statistics in this list are only about his activities in the entertainment circle, but not about his personal investment and business activities, Morphy's annual income data generally includes the host's salary, advertising endorsement fee, filming fee and book royalties.
In addition to hosting If You Are the One, Morphy has successively endorsed many commercial advertisements such as Green Energy Electric Vehicle, Aokang Shoes and JD.COM Mall, participated in TV dramas such as Impeccable Beauty as Clouds, New Love Era, The Living Buddha of Jigong Biography ascended the throne, and published three books, I have to say so much, and Let it be. Among them, Morphy earned 4.8 million yuan in royalties just by virtue of the book "Let Things Be as They Are", which once ranked 19th in China's writers' wealth list.
Selling noodles has opened 1 branches in two years, and the total annual sales volume may be nearly 1 million
Although even if he does nothing, he will be an honest host, and Morphy is already an invisible rich man in the circle. However, in the wave of star entrepreneurship, unwilling to be lonely, he also took advantage of the east wind of fan economy to open a restaurant, selling his favorite hometown flavor "Chongqing Noodles".
Previously, Morphy wrote about his dream in Weibo: "Open an authentic Chongqing noodle restaurant near my home, which can hold seven or eight tables, only selling small noodles and adding a cold noodle in summer. Two purposes: first, let Chongqing people living in Nanjing have a taste of their hometown; Second, eat by yourself. " At the end of November 214, this dream finally came true-the first store of "Mengfei's Faces" officially opened in Nanjing. The decoration of the noodle restaurant is quite Chinese. There are huge wood carvings and stone benches presented by friends in the store, and a pair of couplets from Degang Guo is hung on the wall. On the opening day, Degang Guo, Huang Jianxiang and other friends personally stood on the platform to promote it, which shows the strong appeal of Morphy.
It is reported that the noodle restaurant can accommodate 6-68 people at the same time. The food includes noodle soup, dried noodles, desserts, Chongqing snacks, steamed Sichuan dishes and rice, among which the cheapest bowl of noodles is 28 yuan, and the rest of noodle soup is basically a bowl of 35 yuan. The price is not low, so it can be regarded as a "luxury product in the noodle industry". Even so, fans and diners have come here one after another, and the business is so hot that they can wait in line for an hour or two to eat a bowl of noodles, and even an industrial chain of scalper scalping has been derived from it.
In just over two years, noodle shops in Morphy have expanded to 1 stores all over the country:
Business is so hot, how much did Meng Fei earn by opening noodle shops? As early as the first store opened in 214, some people in the catering industry estimated that the annual sales of this noodle restaurant is not a problem: based on the average consumption of 4 yuan by a group of 6 diners, the consumption of a group of diners is 2,4; The noodle restaurant is open for more than 1 hours a day, and the table is full during the business hours. If the average dining time of each group of diners is 45 minutes, then the table will be turned over 13 times a day, and the daily sales will be more than 3, yuan, and the annual sales will be nearly 1 million. In addition, the relevant person in charge of the noodle restaurant once said that according to such popularity, the annual sales of the noodle restaurant could reach 89 million, which confirmed the above inference.
Today, the number of noodle restaurants has expanded from one to ten. If each store is as popular as a flagship store, it is very likely that the annual sales will reach nearly 1 million. Of course, although the business is good and the revenue is high, the cost of opening a restaurant is also high, and the rent and labor costs are rising year by year, especially in the downtown areas of big cities. According to industry estimates, almost half of the annual sales of nearly 1 million will be cut off, and the profits earned by Morphy and his partners from these 1 stores are estimated to be around 4-5 million yuan.
Morphy has at least 17 companies to invest in film and television catering.
Besides selling noodles, Morphy's other investment focus is his familiar film and television industry. According to public information, he has invested in at least 17 companies since 212.
in March 212, 41-year-old Morphy founded Jiangsu xingysubculture development co., ltd, named after his daughter, which opened the road to venture capital. The company is mainly engaged in investment in film and television cultural projects, with Morphy as the legal representative and Liu Baoqi as the general manager. The initial registered capital was 2 million yuan, which was later increased to 1 million yuan. At the end of January, 215, Xingjiameng Film and Television Culture Dongtai Studio (Limited Partnership) was established, and Jiangsu Xingysubculture Development Co., Ltd. is the legal representative of the company.
in addition, Morphy and Liu Baoqi also appeared among the shareholders of Huiguanjia Investment Management Jiangsu Co., Ltd., with Morphy contributing 2.2 million yuan, accounting for 22% of the shares, and Liu Baoqi contributing 5, yuan, accounting for 5% of the shares. The company invested in Ouhui (Shanghai) Cultural Development Co., Ltd. and Jiangsu Corporate Services Co., Ltd., in which Morphy served as an executive.
in November of the same year, Morphy and his good friend Shen Haobo, president of Motie Books, established Tianjin Motie Xingya Film and Television Media Co., Ltd. with a registered capital of 5 million, mainly engaged in the development, production and distribution of film and television dramas, with Shen Haobo as the legal representative and Morphy as the supervisor. The TV series "Married Life" starring Wu Xiubo and Morphy and the popular movie "Passing Through Your World" directed by Zhang Yibai are the investments of the company. Two days after the registration of the company, Morphy invested 5, yuan to establish Nanjing Xingjiawen Cultural Exchange Center, but no information about related activities has been found at present; In April 215, Mototie Xingya Film and Television Media Dongtai Co., Ltd. was established.
In addition, Morphy and Wang Peijie, former deputy director of Jiangsu Satellite TV, registered and established "Now Investment Management Jiangsu Co., Ltd." in May 214 with a registered capital of 13 million, with Wang Peijie as the legal representative and Morphy as the chairman. Through this company, they successively established Indigo Film and Television Media Jiangsu Co., Ltd., Yuanjing Film and Television Co., Ltd. and Yuanjing Film and Television Development Dongtai Research Institute (limited partnership), and Morphy also served as the chairman of Yuanjing Film and Television Jiangsu Co., Ltd. Among them, well-known programs such as If You Are the One, super brain and Fight for Her are all produced by Yuanjing Film and Television.
in addition to film and television investment, Morphy also has a special liking for the catering industry. At present, there are at least four catering companies under Morphy's name: Nanjing Xingya Catering Management Co., Ltd., Nanjing Xiaomian Jiaojiao Catering Management Co., Ltd., Nanjing Xiaofa Xiaomian Enterprise Management Partnership (Limited Partnership) and Nanjing Huangmeng Catering Management Co., Ltd.
According to public information, Nanjing Xingya Restaurant was established in May 215 with a registered capital of 5 million. The legal representative is Morphy's business partner Yu Jiayi and Morphy is the executive director. Nanjing Xiaomianjiao Restaurant is a company that Morphy later intervened in. Its predecessor was Nanjing Xiangshili Restaurant Management Co., Ltd. In March 216, its shareholders changed, and Morphy became its shareholder. The name of the following month changed to become the current "Xiaomianjiao".
The legal representatives of these two companies have the same company addresses. The former covers catering services, while the latter covers catering services (limited to approved branches). They are both operating companies behind the "Mengfei Faces" brand. Nanjing Huangmeng Catering Management Co., Ltd. is the main company of Chongqing-style hot pot restaurant "Huangliang Yimeng" founded by Morphy and Huang Lei, which will open in Nanjing on May 1 this year.
noodle restaurants, hot pot restaurants, film and television production companies. Up to now, Morphy has invested in at least 17 companies around his hobbies and the Bank, and his business empire is huge. But it's not over yet. Earlier, Degang Guo revealed in the Weibo that he would be a cultural venture capital fund in partnership with Morphy and Huang Jianxiang. As a result, Morphy's commercial map has undoubtedly upgraded to a higher level.