The difference between Yixiang and Yixiang is that Yixiang means more of an elegant aroma, while Yixiang emphasizes the scene of overflowing aroma, etc.
1. The meaning of Yixiang is more towards the fragrance.
It is usually used to describe a certain aroma that floats and diffuses in the air, giving people a fresh and comfortable feeling. Yixiang can also be used to describe the aroma of flowers, fruits, wine and other substances, emphasizing its fragrant, natural and comfortable characteristics. For example, "The garden is full of spring scenery, and a branch of red apricot comes out of the wall. The elegant fragrance of apricot flowers fills the entire yard."
2. The overflowing fragrance emphasizes the scene of overflowing fragrance
It is usually used to describe a certain aroma that is so strong that it seems to overflow the object itself, making people feel its strong fragrance. Fragrance can also be used to describe the aroma of cooking, food and other substances, emphasizing its attractive, delicious and mouth-watering characteristics. For example, "The rich aroma of coffee fills the whole house, making people intoxicated."
The use of aroma
1. Food marketing: In food marketing, aroma is A very important factor. Many food companies will attract consumers' attention by letting them smell strong aromas to promote product sales. For example, the aroma of baking bread in a bakery, the aroma of coffee in a coffee shop, and the aroma of cooking food in a restaurant can all attract people's taste buds and desire to buy.
2. Brand image: In brand image building, fragrance is also an important element. Many brands will enhance the brand image and memory by giving their products specific aromas. For example, in perfume and cosmetics brands, unique aromas can make it easier for consumers to identify and remember the brand's products. At the same time, a good brand image will also make it easier for consumers to develop trust and loyalty.
3. Space atmosphere: Fragrance is also a commonly used method in creating space atmosphere. Many places add fragrance to create a comfortable and pleasant space atmosphere. For example, in cinemas, shopping malls, hotels and other places, fragrance can make people feel a relaxed and pleasant atmosphere, thus improving customer experience and satisfaction.