Ice cream shop business plan The days pass by without any sound in a blink of an eye. I believe everyone is looking forward to the upcoming work life!
It's time to start writing a plan.
What are the characteristics of a good plan?
The following is an ice cream shop business plan that I have collected for everyone. It is for reference only. I hope it can help everyone.
Ice cream shop business plan 1 The hot summer has arrived, and the high temperatures in recent days have brought hot business to cold drink shops.
When it comes to cold drinks, ice cream is the most popular among consumers. It is refreshing and delicious.
Opening an ice cream shop is definitely a good choice for starting a business in the summer!
To open a store, you need a business plan, so that you can clarify your business ideas and how to operate it in the future?
Many people have some ideas, but do not have a completed ice cream shop business plan. Next, I will share with you an ice cream shop business plan. I hope it will be helpful to you when opening a shop.
1. Positioning Market positioning is related to the age, gender, ice cream taste, customer consumption psychology and cultural background of the target customer group. Age positioning: The age of the main customer group is distributed between 12 and 35 years old. Since the needs of each group of people are different
, so it still needs to be segmented. People aged 12 to 18 are interested in ice cream that is cheap and tastes good; people aged 18 to 25 are interested in ice cream that is new and unique, but the price is less than 50 yuan; 25
People between the ages of 35 and 35 are interested in ice cream with good taste and strong brand effect. Gender positioning: Since female customers account for a large proportion of the main customer group, the flavors of ice cream are mostly chocolate, strawberry, blueberry, pure cream, and vanilla.
, Western style, mainly flowers. Flavor positioning: chocolate and strawberry flavors are more suitable for people under 25 years old; blueberry and vanilla flavors are more suitable for people over 25 years old; pure cream ice cream is more suitable for mental workers. Consumer psychology and cultural background
Positioning: Customers who choose high-end ice cream pursue brand and sentiment more than taste; customers who choose mid-range ice cream pursue taste; customers who choose low-end ice cream aim to quench summer heat and quench thirst. Usually consumers, including primary and secondary school students, will choose low-end ice cream
ice cream; college students and white-collar women will choose mid-to-high-end ice cream; high-income people will choose high-end ice cream. 2. Site selection is generally suitable for opening an ice cream shop: commercial streets, shopping malls, supermarkets, and near schools (no more than 1,000 meters away from the school)
), campuses, bars, office buildings, gas stations, airports, train stations, subway stations and other places. By location: commercial streets and shopping malls are suitable for opening ice cream shops with prices between 25 yuan and 50 yuan; supermarkets, near schools,
Railway stations, subway stations, and gas stations are suitable for opening ice cream shops with a price between 3 yuan and 25 yuan; bars, office buildings, and airports are suitable for opening ice cream shops with a price of 50 yuan and above. According to external factors: the entrance of the store is the most
It is best to be close to the road, with a peak flow of 100 people/hour and a traffic flow of 200 vehicles/hour. It is best to choose a store that is no more than 500 meters away from beauty shops, clothing stores, jewelry stores, and supermarkets, because ice cream consumption
The main group of people are women, so locating an ice cream shop nearby can attract target customers. According to the store orientation: The best direction for the store entrance is to face the south and east. First, during the day, the light in the south is bright and the lighting time is the longest.
It is easy to attract customers' attention; secondly, most customers are accustomed to looking to the right (looking eastward) when shopping. The above is the ice cream shop business plan, I hope it will be helpful to you when opening a shop.
Ice cream shop business plan 2 The conditions required to open an ice cream shop are similar to those of a restaurant of the same size. The area can range from 10 square meters to 80 square meters. The funds required are also very different depending on the scale and level.
1. The customers are mainly young white-collar women: The store area is about 60-80 square meters, the decoration level is very high, and it is also necessary to recruit 5-10 employees with catering industry service experience.
Taking the Duo Le style ice cream shop in Shanghai as an example, the investment includes: a franchise fee of 60,000 yuan, a security deposit of 40,000 yuan, plus labor, rent, decoration fees, consulting fees, equipment fees, management fees, etc., for a total investment of approximately 400,000 yuan.
Yuan, the contract period is 3 years.
When choosing a store location, it is best to choose locations such as high-end office buildings, civilized streets, pedestrian streets, and food streets.
2. Mid-range stores: Suitable for cities of all sizes, mainly attracting young girls and children. The store is 10-50 square meters, and several square meters of operating rooms can be separated. It can be simply decorated and only needs 1-5 employees.
Most of the goods of this type of chain store are supplied by the head office, so the franchise fee is relatively low.