Most comprehensive shopping malls in Taiyuan, which are different from the "one size fits all" brand, are built by Xinhongqi Real Estate and managed by Singapore Ruide Commercial Management Company, including fashion clothes, catering, entertainment and leisure projects. This shopping center in the true sense of Taiyuan is the first choice for leisure shopping of upstarts, fashionistas and fashion pioneers, and it is also the biggest highlight of commercial real estate in Taiyuan, and strives to become the most fashionable shopping center in Taiyuan and even in China.

Xintiandi Fashion Center in North America has carefully selected nearly 3 excellent brands for newcomers based on the principle of fashion. Among them, more than 1 brands entered Taiyuan for the first time, including ZARA, a Spanish national treasure brand, SEPHORA, a global cosmetics chain owned by LV, Baihui Leopard, an international food with more than 4 different styles of cuisine, Jinyi Film City, the most luxurious five-star cinema in Taiyuan, etc.

Xintiandi Fashion Center in North America also boasts a number of "the best" and is proud of the Taiyuan business circle of Longcheng: the longest cross-storey escalator in the city, a powerful internal double atrium and a number of sightseeing elevators. No matter the design or the combination of tastes, it shows its unique fashion and temperament, and its "one-stop" shopping concept is passed down from mouth to mouth in Taiyuan, Longcheng and recognized by more and more fashionable young consumers!