As far as texture is concerned, most materials used to make labels are paper, plastic and metal. In addition, a new label made of holographic anti-counterfeiting material has appeared. Judging from its shape, it is more diverse: there are various special shapes such as long strip, folded shape, circle, triangle and bag, which are really colorful and dazzling.
The design and printing of clothing tags are often exquisite and have a wide range of connotations. Although the tag of each clothing enterprise has its own characteristics, most of them are printed with name, address, telephone number, postal code, logo and so on. Some enterprises, but also printed on the nature of the company (such as Sino-foreign joint ventures, sole proprietorship, etc.). ).
Other clothing manufacturers only regard the small tag as a miniature "advertisement" and print photos of famous models and beautiful women wearing their products on it, giving people a more intuitive feeling and making consumers have a deeper impression on their products, which has played a good role in publicity and promotion.
In order to thank consumers for buying their own products, some manufacturers often have to print the words of thanks and wishes on the tag, giving people a sense of intimacy; Some tags are more like "product instruction manual", because they are not only printed with what kind of fabric the product uses.
Its performance, even the water temperature, washing method, which detergent and how to maintain it should be printed on the label, which shows that the manufacturer is very responsible to consumers.
In addition, with the increasing prosperity of the clothing market, the competition is bound to be more intense. Some famous brand manufacturers have used various holographic anti-counterfeiting labels and bar codes to protect their products from counterfeit and shoddy products. This not only protects the interests of enterprises themselves, but also protects the rights and interests of consumers.
Although the clothing label is small, it is the link between fashion itself and consumers. It is the inevitable product of modern fashion culture, which plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products.
Therefore, it is more appropriate to compare the tag to a famous fashion brand. Unfortunately, there are still quite a few clothing enterprises that have not fully realized this point, and even some famous fashion brands in China have not registered their trademarks since their establishment, which gives speculators an opportunity. Once such products are counterfeited, they will not be protected by law.