There are not many works with 9 points in the domestic circle.
and there is a director who holds three films.
His name may not be familiar to everyone.
but the works he participated in are like thunder and lightning.
He directed the opening episode of China on the Tip of the Tongue, a phenomenal hit.
And the breathtaking Polar Region.
He is the documentary director, Cheng Gong.
Recently, the 9-point director has made a new film.
It is still a humanistic theme, but "the style of painting has changed suddenly".
the output of side platinum sentences keeps going.
the whole process is full of laughter.
The pictures are comparable, and the frames are picturesque, so I can't stop taking screenshots.
Uncle Fish brushed 6 episodes in one breath, and his head was broken.
Let's come to Amway today-
Magic Time-honored Brand
The title has been "spoiled".
yes, the protagonist of this film is our time-honored Chinese brand.
when it comes to time-honored brands, it is estimated that one of the reactions of many people is "outdated" and "loved by elders".
But this film really refreshed Uncle Fish's cognition.
Seven provinces along the Beijing-Hangzhou Grand Canal, Zhejiang, Shanghai, Jiangsu, Anhui, Shandong, Tianjin,.
nearly 3 time-honored brands appeared in turn.
it's no exaggeration to say that it's a national tide group.
1
Hot-blooded Hangbang
As is known to all, Hangzhou is the land of hipsters in China.
Kong Xuhui in 1999 was a proper hipster.
a flowered shirt with wide-leg pants and a shoulder bag with one shoulder.
there is also a star card on it, which is dimensional.
an iced American is his daily commute breakfast.
I thought that the trendy man would go into which building next, but unexpectedly, he turned into an old-fashioned house-
Hu Qingyu Hall.
the "honorable man" in Jiangnan region.
it was founded by Hu Xueyan and has a history of 147 years.
Wuji Baifeng Pills and Weifuchun Tablets are probably eaten by many people.
In order to ensure that the unique skills in the store will never be lost, Hu Qingyutang has been adhering to the one-on-one mentoring system for a hundred years.
Kong Xuhui, a trendy man, is the Chinese medicine dispenser in this shop.
in 1999, he has learned to be a teacher.
and one of his apprentices was Wang Zhe in 21.
At first, Wang Zhe was quite uneasy:
"So young, this feeling is not much older than me.
But a few days later, he completely took it.
Kong Xuhui is young, but he has a good medical skill.
Facing his new apprentice, he gave everything he had learned for many years.
at the same time, we should be strict with our teachers, and pay attention to details.
Let's start with the simplest weighing, and then the most basic weighing.
every move and every style is exquisite.
Kong Xuhui repeatedly emphasized a wooden plaque hanging in the inner hall.
there are two big characters written on it-bullying and warning.
what do you mean?
Although guests can't see the pharmaceutical process, they must not cut corners.
In fact, medicine is a study of human beings, and "the pharmaceutical industry is especially vital to life".
This is the truth that has always been passed down to him, and now he has passed it on to his apprentice.
Hu Qingyu Hall is like a place.
not only teaching pharmacy, but also teaching life.
Another post- hipster, Zhou Jiawei, is also devoted to anthropology.
it's just that this "man" is not a modern man, but an ancient man.
Because of a costume drama he watched in junior high school, he embarked on the road of "retro" without hesitation.
But unlike Hanfu Party or Coser, his hobby is quite hard-core-
restoring the armor of various dynasties.
He also gave himself a "work name": armorer.
Gong, an official position born in the Warring States period, was mainly engaged in making weapons and equipment.
In order to restore all kinds of armor in ancient books, he drew pictures and forged them himself.
Finally, according to the traditional method of the old Xiling Printing Company, I carved my own work name on the work.
In the weather of 38 degrees, try on armor weighing 3 Jin.
And invited people to "beat" him, just to test the flexibility and resistance of armor.
true, warm-blooded young man and handcrafted boss.
On the one hand, I am a pharmacy master and apprentice, and on the other hand, I am an armor designer.
whether it's by the old master, word of mouth, or through ancient books, solo.
They are deeply fascinated by traditional culture and try to inherit the fire of civilization.
similar age, similar feelings.
everyone has a heart to help the world.
Chinese medicine kills people in hospital beds, while armor protects people on the battlefield.
One is soft and the other is rigid, which reflects the feelings of a passionate gang.
2
rhyme rules
The master is here.
Some people restore ancient armor, while others play origami as art..
Qin Kun in 1992 was an origami.
the appearance of the department is the spirit of punk.
He has mastered the most complicated origami process in the world.
The works were reported by major media and accepted by European museums.
But the longer time goes by, the less sense Qin Kun can find.
Because his art is inspired by fantasy, his aesthetics are totally westernized.
In order to return to traditional culture, he visited the time-honored brand-
Hu Kaiwen Mo.
It was created by Hu Kaiwen, a famous Huizhou merchant, with a history of 256 years.
Mo is one of the ancient Four Treasures of the Study in China, and its invention is a great contribution to China culture and even world civilization.
Hui ink is the best ink-making technology in China.
Hu Kaiwen Mo is a "noble in ink".
I believe we have used ink to some extent.
But it is estimated that few people know how it is made.
ink is actually not an ore, but pine smoke.
Master Wu Jing, who has been making ink for ten years, insists on using the ancient method that is on the verge of extinction to light lamps and bowls of cigarettes.
the name sounds very romantic, but behind it is hard work.
it's smoky and dusty all day.
8 kilograms of tung oil can only take out .5 grams of cigarettes.
Then mix the ash and cook it into mud.
beat it again for thousands of times until it doesn't stick to your hands.
then slowly, take the materials according to the quantity, and die-mold.
Even if there is a bubble on the Mo Ding, it should be rebuilt immediately.
the impatient one would have surrendered.
In Hu Kaiwen Mo, Qin Kun found the craftsman's * * * song.
one side is ink making and the other side is origami.
in fact, they all lead to the same goal.
you have to repeat the boring steps before you can visualize what you have in your hand.
it must always be remembered that Fiona Fang cannot be made without rules.
This also broke the bottleneck of his creation, and integrated Chinese and Western arts.
He admits that he used to think of ink making too simply. In fact, there is a golden rule in handicrafts:
If you want to make satisfactory works, you must strive for perfection and be open-minded.
3
Qilu Weixin
When it comes to time-honored brands, how can you get delicious food!
Wang Jianhui, a big fellow in Shandong, loves pig's trotters.
In front of the camera, he greets the "old irons" skillfully while munching on meat.
do you think he is eating red? Anchor with goods?
NONONO。
the real identity of others is the chairman of the board and a talented young man.
As the third generation descendant of Luwei, Wang Jianhui runs this 94-year-old Luzhou-flavor brand.
It is this signboard that makes Jinan the best.
Soft glutinous rice is delicious, oily and bright, fat but not greasy.
the pig's trotters are clean, and there is not a hair left.
It's still steaming right out of the pot, which instantly lights up the cold autumn and winter.
no wonder every store has a long queue.
and this is his family's ancestral business.
Actually, Wang Jianhui didn't want to take over this business at first.
It was not until he helped an old shop that he heard an old man complain:
"Your Luwei is too salty to tell the truth. If this continues, this old shop will be finished.
He was shocked at that time and began to carefully examine the old shop.
It was discovered that pig's trotters could not be sold because of their small scale and old equipment.
how can this be done? Wang Jianhui decided to revitalize the old shop.
he proposed to optimize the tradition and production line.
was mercilessly rejected by.
In desperation, he decided to open his own branch.
unexpectedly, this opens HARD.
because they don't know how to operate, one family will lose everything.
he gritted his teeth and opened a second one.
start with the service attitude and temperature control in the store.
Then focus on the quality and freshness of goods and introduce standardized production lines.
From artificial marinating to assembly line mass production.
what has changed is production efficiency and commercial scale.
the constant is the perfect pursuit of taste.
accurate to one gram and one second, and the temperature and temperature are never sloppy.
With the efforts of Wang Jianhui, Lu Wei finally returned to the dining table in Jinan.
not only that, but he is also addicted to live broadcast.
"One pig's hoof at a time" is his specialty.
With the east wind of e-commerce, Wang Jianhui has spread Luwei to the north and south of the country.
If the founders changed the time-honored brand from to 1;
the heirs, let it change from 1 to 1.
based on tradition, but also dare to innovate, so as to make the time-honored brand invincible.
did you find it?
The Magic Time-honored Brand is not quite the same as the time-honored brand documentary we imagined.
it doesn't stick to the old story, let alone boring preaching.
instead, we should try our best to broaden our horizons and look at the far-reaching influence of time-honored brands.
I'm not satisfied with telling stories in time-honored brands.
It also excavates the chemical reactions between post-9s and post-s from all walks of life and time-honored brands.
Time-honored brands inspire young people.
Without the inspiration from the time-honored brand, Zhou Jiawei, the nail maker, would not have left an imprint on his work.
origami Qin Kun can't reach a higher level in his career.
And young people's understanding of social media and e-commerce can just feed back the innovation and promotion of time-honored brands.
With the operation of young people, many time-honored brands now have stores. You can buy these good things by searching for "magic time-honored brands".
young people and time-honored brands should complement each other.
these time-honored brands can still stand after a hundred years of wind and rain.
has its own advantages.
unique cultural genes, strong vitality and persistence in the spirit of artisans are indispensable.
The historical attributes of time-honored brands may give people a sense of distance.
but in fact, it is not out of reach and unattainable.
In fact, it is right beside you and me, in the streets and lanes of every city.
Time-honored brands also have no intention of relying on the old to sell the old and standing still.
it has irreplaceable cultural value, and it continues the tradition and brings forth the new.
Unfortunately, there are so few works related to this.
this has led many young people to know nothing about these time-honored brands.
Xidebao Scarf
From this point of view, this documentary produced by Tmall bears a sense of responsibility.
in the past, time-honored brands were limited by communication channels and geographical factors, so it was difficult to "get out of the circle".
but now, the rise of new media and e-commerce has greatly hindered it.
open b, iqiyi, and you can see the positive film.
In addition to these time-honored brands mentioned above, Tsingtao Beer, Zhiweiguan Pastry, Texan Braised Chicken and Shanhaiguan Soda also appeared in the film ...
When you see the time-honored brands in your hometown, you always have to brush a barrage.
Zhiweiguan Fresh Meat Cage
Shanhaiguan Soda
Next, the documentary will come.
what's the story of the time-honored imperial city?
Uncle Fish is also rubbing his hands and looking forward to it.
Just like the barrage said, "Blow up the time-honored brand".
Time-honored brands bear the essence of Chinese civilization, and the more we know about them, the more proud we are.
nowadays, foreign time-honored brands have been regarded as luxury goods.
Our time-honored brand in China should not be reduced to an "endangered species".
Uncle Fish hopes that this documentary can become a window.
let more and more people name the old brand.
help these real brands to return to the mainstream of fashion.
The above is related to the matching in 1994 and 21, and it is about the sharing of Chinese time-honored brands. After reading the marriage in 1988 and 1994, I hope it will help everyone!