Section 1 Preparation before the opening of dessert shop
First, three forms of dessert shop entrepreneurship
Second, the five preparations and conditions for starting a business
Third, choose the way to open a store
Section 2 Market Analysis and Business Circle Survey
First, the dessert shop market survey
Second, the dessert shop business circle survey
Third, the dessert shop location market survey
Fourth, choose the best location of the dessert shop.
Section III Budget and Financing of Sweets Shop Fund
I. Funds required for budget
Second, the way to raise funds
Third, reduce financing costs.
Section 4 Handling of Opening Procedures of Sweet Shop
First, apply for industrial and commercial registration.
Two. Deal with tax registration
Three. Open a bank account
Fourth, apply for a health permit.
Five, for sewage declaration and registration procedures.
Chapter II Decoration and Layout of Sweet Shop
The first section dessert shop interior and exterior decoration
First, the dessert shop design
Second, the dessert shop interior decoration
Section 2 Interior Space Design of Sweet Shop
First, the internal space design program
Second, the interior space design of the takeaway dessert shop
Third, the dessert display method of the takeaway dessert shop
Fourthly, the interior space design of the restaurant dessert shop.
Section 3 Design of Sweet Shop
First, the choice of dessert shop form
Second, the design of dessert shops should be flexibly combined with industry characteristics.
The fourth section, the atmosphere of the dessert shop.
First of all, indoor lighting
Second, music design.
Third, ventilation and temperature regulation.
Fourth, the smell.
Chapter III Marketing and Daily Operation of Sweet Shop
Section 1 Promotion of Sweet Shop
First, the classification of promotional activities
Second, the promotion activities implementation procedures
Third, the way to promote the takeaway dessert shop
Fourth, the promotion methods of catering dessert shops
Verb (verb's abbreviation) Advantages and Disadvantages Analysis of Various Promotion Means
Section 2 Price Strategy of Sweet Shop
First, the pricing method of dessert shops
Second, the pricing strategy of dessert shops
Third, pricing considerations.
Fourth, the price adjustment strategy
Five, cleverly avoid the price war
Section 3 Marketing Features and Skills of Sweet Shop
First, the marketing characteristics of the takeaway dessert shop
Second, the dessert shop to create a sales atmosphere
The third is the setting of business hours of dessert shops.
Fourthly, the menu design of catering dessert shop.
Chapter IV Customer Service and Personnel Management of Sweet Shop
Section 1 Customer service of takeaway dessert shop
First, the service etiquette of the takeaway dessert shop
Second, the service requirements of the takeaway dessert shop
Third, the successful sales methods of take-away dessert shops
Section 2 Customer Service of Catering Sweets Shop
First, the service etiquette specification of the dessert shop
Second, the service process of catering dessert shop
Third, matters needing attention in the store
Fourth, the terms of service of the catering dessert shop
Section 3 Service Skills and Taboos of Sweet Shop
First, the service skills of dessert shops
Two, eight points to deal with customer complaints
Three, the five taboos of dessert shop service
Four, ten tips to retain customers
Section 4 Hygienic Management of Sweet Shop
A, take-away dessert shop storefront hygiene management
Second, the personal hygiene management of the dessert shop
Third, keep the shop clean and hygienic.
Fourth, dessert hygiene.
Section 5 personnel management of dessert shop
First, the dessert shop staff recruitment
Second, the dessert shop staff training
Third, the dessert shop probation assessment
Fourth, the dessert shop attendance management.
Fifthly, the performance appraisal and personnel motivation of the dessert shop.
Sixth, establish rules and regulations for dessert shops.
Seven, dessert shop clerk uniform design.
Chapter V Financial Management and Purchasing Management of Sweet Shop
Chapter VI dessert recipe and production in dessert shop