[? Billion euro guide? ]? On the evening of March 3, 22, Aichi Automobile announced that its product Aichi U5 had landed in Europe in the form of online release, and released a brand-new concept car? U6? ion。
Author Wang Rui
Editor Hao Qiuhui
The cancellation of the Geneva Motor Show forced car companies to move the new product release online.
on the evening of March 3rd, 22, Aichi Automobile announced that its product Aichi U5 had landed in Europe and released a brand-new concept car? U6? ion。 The two models were supposed to appear at the Geneva Motor Show, but the show was cancelled on February 28th due to the COVID-19 epidemic.
Fu Qiang thinks it is the right decision to cancel the Geneva Motor Show. Ai Chi regrets not being able to complete the participation in this feast, but he will record his experience in the form of Vlog and share it with friends at home.
At the beginning of the online conference, Ke Lishi, executive vice president of Aichi Automobile, said that the time is ripe for the automobile industry to face challenges. The landing of Aichi U5 in Europe means that it will become the first China electric vehicle brand to introduce electric vehicles into Europe.
It is reported that in 219, Aichi conducted a test drive for 15, kilometers from China to Germany. Its original plan was to sell U5 to European consumers next month, but its opening date will be postponed to August due to the sudden novel coronavirus epidemic.
The European U5 retail business model is different from the traditional car dealer model. Aichi will mainly promote the direct sales model and cooperate with local retailers and service providers in order to improve the layout of sales channels in a short time. The European version of U5 will initially be sold in the form of lease. Although the monthly rent has not yet been set, Aichi said that after excluding government subsidies, the price of a top U5 will be less than 4, euros.
Aichi said that it will set up "partner exhibition halls" all over Europe to facilitate maintenance and test drive. At present, Aichi has reached a cooperation with EURONICS, an electronic product retailer, and will cooperate with A.T.U, a German automobile quick repair chain, in maintenance and test drive in the future to provide users with a series of after-sales service solutions.
U6, the second quasi-mass production model of Aichi Automobile? Ion is another protagonist of this conference. It is reported that U6? Ion is an A+ class electric intelligent coupe SUV for young people, which is born out of the pure electric platform MAS of Aichi Automobile. The platform can be equipped with battery packs with different capacities to meet the different performance and cruising range requirements of users.
in terms of appearance, U6? Ion modeling is inspired by Aichi electric supercar RG? Nathalie, the car body is wide and prone, combined with the tail inclined streamline coupe style, giving U6? Ion sports temperament.
interior, U6? Ion cockpit is convenient for customers to store unmanned aerial vehicles, capsule umbrellas, PSP and other equipment and daily necessities. Its comprehensive endurance is more than 5km, and it will be equipped with L3-level automatic driving function and a vehicle-mounted intelligent interactive system with more than 1 functions such as face recognition.
Aichi U5' s entry into Europe means that the products of new car-making forces will stand the test of the most foreign automobile market, which can help China's new energy automobile industry. As the first new force to "eat crabs", its confidence in the strength of U5 products can be seen.
U6? The release of ion is a step of Aichi's extension. Building a complete product matrix from high to low is the only way for a car company to achieve sales growth, U6? The release of ion will supplement the product matrix of Aichi, and it can absorb some market share that U5 can't reach under the premise of clear price range.
However, the prospect of Aichi is still challenging. First, this new car-making force, which was established only three years ago, listed its first product in December last year, and it is just in the starting stage on the sales track. How to seek a preemptive strike will be a difficult problem. Second, the domestic new energy vehicle market suffered a 4% decline in 219, and the domestic Tesla was even more eyeing. Aichi had to consider how to grab the food. Third, the foreign auto market is like a forest of experts, and the prospect of Aichi U5 landing in Europe still needs the test of time.
Editor: Hao Qiuhui
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.