how to show the application of illustration in packaging design?

Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various ways of illustration, and different brushes and designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations and create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves, as shown in the following figure.

Illustration can express a totally different feeling from photography, creating a dizzying variety of forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in Figure 2.1 below; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and friendly feeling, and are used in the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below; Illustrations with national flavor, influenced by regions and customs, are often used in the packaging of tea and other special products, as shown in the following figure

Illustrations' rich artistic modeling language, aestheticism, realism, retro and many other styles can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decoration form and visual communication concept, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation. What are the manifestations of creative packaging design?

Creative packaging design plays a vital role in modern business ecology. Through the unique design expression, we can give higher added value and visual appeal to the goods, thus producing extraordinary marketing effects. The following are several common ways of creative packaging design summarized by Zhonghui Design:

Stereo vision: 3D stereoscopic packaging design can improve consumers' goodwill and shopping desire by showing the appearance and quality of products. This design style presents a three-dimensional space, and makes full use of the space to show the information and characteristics of goods, so that consumers can understand the goods more clearly and intuitively.

unique modeling: this method focuses on simulating real objects or minimizing design and other unconventional means, so that the packaging can get a unified and fashionable style impression. At the same time, novel forms can often arouse consumers' curiosity and strong eye-catching.

Festival atmosphere: Making corresponding designs in important festivals will obviously arouse people's thinking sensitivity of different colors, and make commodities temporarily become one of the necessities of events. For example, on Valentine's Day, elements such as red, pink and love can be skillfully integrated into the packaging design to show romance.

material selection: in addition to common packaging materials such as cardboard or stainless steel, other innovative and representative materials can also be used for packaging, such as bamboo, hemp rope and moss. The use of advanced materials or green degradable molecular materials is more in line with environmental awareness and brand image values.

color matching: color matching is very important for packaging design. Color can make consumers pay attention to the key points, divert their attention or feel a certain emotional atmosphere. By using different TINT, we can increase the visual appeal of goods, distinguish the categories and brands of goods and improve the efficiency of sales.

Object details: From the outside, the box may be neat and unique, but it is difficult for you to find any space with easy-to-move patterns on it. Carefully deal with the lines, structures or omissions of every hue, and the details of objects are rich in the perfect product making process, which brings people a unique style full of artistic sense.

group diagram structure: the application experience of landscape painting "upper, middle and lower" is closely related to the group diagram structure of packaging design. Try some more exquisite and orderly symbolic considerations, and the graphic elements that provide taste connection for visual perception can improve the recognition of purchasing power and quality internally.

to sum up, creative packaging design is not about quantity, but about quality. Its key point is to attract people's attention, transmit information and shape brand image. In the process, it needs to carry more positive thinking ideas and expressions of consumers' psychological needs, so as to achieve the purpose of breaking through the routine, making people remember deeply and arousing * * *.

original packaging design works of Zhonghui Design

The above are the design solutions of Zhonghui, a professional packaging design company, and I hope they can help you. How to learn illustration?

The above two pictures are illustrations I drew for my family, which were made into derivative tableware and bags.

many people ask me what an illustration is. How to learn? Is it easy to use? Starting today, I will share my understanding of illustration and my experience in how to teach myself illustration without foundation for non-art majors.

First, the definition of illustration

First, two pictures

You should be familiar with these two pictures, which are illustrations in primary school Chinese textbooks. In fact, this is illustration, commonly known as illustration.

Illustration is to emphasize and publicize the meaning of an article or create a visual effect, so as to visualize the content of the text.

II. Types of illustrations

Classification according to application

1. Poster propaganda belongs to outdoor advertising, which is mainly distributed in a series of public places such as urban streets, commercial areas, parks and stations.

Public welfare

Movies

2. Product packaging illustration

3. Children's picture book field

4. Comics

5. Publications, WeChat WeChat official account, Weibo article headlines

6.CG animation

All of the above can be classified as commercial illustrations. One more thing, commercial illustration is just one of many art forms, which is short-term and efficient, and is essentially different from professional painting, which is why even zero foundation can quickly enter the world of illustration.

according to the classification of tools

1. colored lead

2. watercolor

3. oil painting

4. needle pen

5. digital illustration, which I want to focus on, because most illustrations are made by digital illustration, that is, software. For example, PS,AI and SAI, several mainstream design software. These two paintings were done with AI.

That's all for today. The next article will share the tools and resources related to drawing illustrations and how to become a commercial illustrator with zero foundation. Welcome to pay attention.