The power of weak links

Opening

I'm very happy to share the content of weak links with you in the group. I remembered to share this because I saw many friends in the group help me forward the training notice on effective communication on Sunday, July 16th, and suddenly found that our group is actually a weak link. I want to thank the friends who helped me forward it first. Ha, I have written it down. I must write down the help to others with a pen and notebook.

introduction of weak links

there are various relationships in our lives. Your family, classmates and friends are all your strong links. Weak links are relative to strong links. Friends who have met several times, friends who only call, friends on the Internet, email contacts, friends at dinner parties and friends of friends are all weak links.

It may be generally believed that strong connection is the most effective optimization. In fact, using your weak tie well will connect a large network and give you unexpected gains.

In a strongly connected circle, such as friends and relatives, because they have similar values, the information transmitted to each other is homogeneous. The weak connection between circles, because of different resources, will bring fresh heterogeneous information and new opportunities.

We have an old saying that many friends have many roads, and many friends have many roads, so what kind of friends are more likely to give this road?

research example

this theory comes from a theory of Harvard university, The Strength of Weak Ties, which is the power of weak links. In the 197s, I studied how professionals, technicians and managers in the suburbs of Boston found jobs. And take this research result as his doctoral thesis at Harvard University.

He found 282 people, and selected 1 people for face-to-face interviews. He found that among them, he applied through formal channels, such as reading advertisements and submitting resumes, and got less than half of the jobs. Of the 1 people, 54 found jobs through personal relationships.

This is a considerable number. When the otaku are struggling to figure out whether their resumes are so well written or so well written, more than half of their jobs have been taken away by those who have connections.

but what is really interesting in this study is not the relationship, but what kind of relationship it depends on.

The Harvard professor's research found that the really useful relationship is not the strong link that friends and relatives often meet, but the weak link. This phenomenon is easy to explain. A group of people who hang out with us all day, we are likely to do the same thing, have the same values and have similar ideas. If I don't know about this job opportunity, how can they know? Only weak links can tell us things we don't know.

The data of this study is very crude, and the idea is very simple, but the influence is really far-reaching.

From the perspective of social networks, the more diverse your social networks are, the stronger your innovation ability will be. Those who have extremely diverse social networks have strong connections with weak ties and accept the opinions of people who have never dealt with them. Their innovation ability is three times that of those who only have a single social network.

But it is really hard for people to resist the temptation of strong ties, so let's take a look at a paper by Harvard University called "The Price of Friendship".

This paper is a very new research. It examines more than 3, venture capitalists and more than 1, projects they have invested in the past few decades. It is found that partnering according to ability can increase the success rate of investment, while partnering with acquaintances will significantly reduce the possibility of investment success.

let's take a look at the specific analysis: what kind of people are investors willing to partner with? Ability is an important reference factor.

The final research result is that the best venture partner to get venture capital should be a highly educated person who has never entered the same university with you, never worked in the same company with you, and is not of the same race as you.

translated into Chinese, he and you are not classmates, colleagues, or highly educated people from the same town.

everyone likes strong connections, even venture capitalists and talented students.

We are willing to hang out with them, we are willing to call them, and we are willing to forward their Weibo, but it turns out that this is not the most efficient way for us to communicate.

Even Harvard University was named "The Price of Friendship". We lost more chances of success for friendship.

So what I emphasize today is that friendship belongs to friendship, work belongs to work, and learning belongs to study. Our emotional link depends on strong connection, but our study and work must rely on weak connection.

the most important thing between people is connection. Why is Facebook so successful in the world today, and why is WeChat so successful? It is because they have created powerful tools that can connect our weak connections. Because of strong connection, we often get together by phone, email and meeting, but weak connection is very difficult. The Internet has helped us a lot. It has expanded our interpersonal relationship from strong connection to weak connection. No matter where we are, we can all be connected through the Internet. I also make extensive use of my circle of friends to manage interpersonal relationships.

and, in essence, princess control has created a circle, which has a strong weak link effect. When we talk about food, beauty, tourism, education and all kinds of practical information, we share our products and get the information we want, which forms the power of weak links.

self-illustration

The weak link effect has a great effect on me.

Recently, I met Marco, his wife and even his children, which I think is very helpful and instructive to me. Actually, it was very accidental. Speaking of the origin, I met Man in the supermarket. Man introduced Princess Dui to take a part-time job, and in the store, I met Fang, and then Juan introduced me to Fang, and Fang introduced me to Marco and his family. In the east, it was fate, and Marco also.

And the teacher Yang in the communication training yesterday, who gave me a lot of guidance and benefited me a lot. My understanding with her also stems from weak links. When I took part in the offline activities of logical thinking, I got to know Chi. In fact, we didn't have much intersection or conversation. Then I found an efficient communication salon in Chi's circle of friends, and I wanted to study it. Then I felt that I benefited a lot from interpersonal communication, goal realization and personal growth, and I also established many weak links in this class, which greatly helped my life, including bringing me happiness, teaching me how to match, and teaching me how to lead. Many questions can't be answered in my original circle, but I got information, help and answers here. Therefore, there is a free salon this time, and I enthusiastically recommend it to my friends, hoping that they will have more experience and gain something. Yesterday, Julia helped me forward the training information. When I thanked her, she said, "We are all students of Teacher Yang, and we have all grown up under the enthusiastic cultivation of Teacher Yang. It is natural for our teachers to support us." In fact, I was particularly moved at that time, but I always wanted to be a humorous person, not an emotional person, so I said something humorously at that time without saying that I was moved. Teacher Yang's intention is really to help more people. Actually, to be honest, I don't have such a big mind and ambition, but I'm willing to support people I trust and help people around me as much as I can.

and many people in the group are playing an important role in me or each other. Maybe you don't care, maybe it doesn't show up yet, but maybe it will have an impact on you one day, even a far-reaching impact.

The function of weak links

Find and build your own value, and then pass your own value on to your friends around you, and promote the exchange of more information and value. When you do good deeds, you will benefit both sides. This is the logical relationship to build a strong personal relationship.

When we give others roses, our hands must be filled with the fragrance of love. When we light a lamp for others, we actually light ourselves up.

a weak connection is not a personal connection, but the transmission of information.

relatives and friends are very willing to communicate with us, but there are too many words, so there is nothing new.

perhaps the most efficient communication is with people you don't know very well.

Now the weak connection theory has been extended to any new news or new ideas. Whether you are learning something new, looking for a job or starting a business, you should avoid strong relationships in mature circles and go out to pursue weak ties.

Statistics show that getting ideas from weak ties, or even starting a business in partnership with weak ties, is conducive to improving a company's innovation ability.

It seems that going out to dinner often is better than staying at home, but entrepreneurs who don't even attend dinner may be better.

From the perspective of social networks, the more diverse your social networks are, the stronger your innovation ability will be. Those who have extremely diverse social networks have strong connections with weak ties and accept the opinions of people who have never dealt with them. Their innovation ability is three times that of those who only have a single social network.

how to manage weak links

whether we study or start a business, we should manage our weak links more.

Today, our theme is how to manage our weak connection and make it provide more valuable power for our life growth, work and career.

First of all, we must have expertise. A company needs positioning, and so does a person.

Then, you should constantly study and form your advantages, because this is your foundation. We must be valuable to others, and we must be the exporters of information.

if we keep learning and exporting, we will become a switch in the network.

the switch has the function of switching, and it also has the function of combining, sorting and distributing, so this is the first aspect, called expertise, which is the basis of managing weak connections. This is the first part.

The second part is called sharing. You must share it widely. The larger the quantity, the better.

There is a theory called the long tail effect. The more people you can serve, the greater the value you create.

95% of the value comes from your quantity, not your quality.

Therefore, the wider the sharing, the better, and the wider the sharing, the greater the value it brings.

part iii, effective contact.

There is a theory called 12-contact theory. This contact must be effective, and finally many strangers can be transformed into weak connections.

I also try to implement it step by step.

Princess Control is a platform, which is why I am willing to interact with you in the group, and I also like to let you give me comments. In fact, this is a kind of communication, so thank you very much for your interaction and communication with me here.

if you have any further questions, we can also communicate.

the fourth part, feedback.

It is precisely because I am very focused on accumulating my own advantages and expertise, at the same time, I can share them constantly, and I have the heart to serve others and have extensive contact with others, so I have won a weak and powerful system.

So when I do something or need to get any information, my feedback system is very powerful. This is the content of the fourth module, which is based on the first three parts.

The theme we are sharing today is: How to run your own weak connection system. There are four keywords, please remember-expertise, sharing, contact and feedback.

First of all, find one of your specialties. If you don't have it now, then slowly cultivate it.

second, we should keep sharing, and the larger the sharing, the more valuable it will be.

Third, in the process of sharing, we should not only pay attention to our own output, but more importantly, we should interact and contact more partners effectively.

Fourth, you should constantly get feedback from everyone and become the driving force for your growth.

This is the key to interpersonal relationships. Ability depends on growth, and relationships depend on maintenance. Thank you, and I wish you a wide range of weak links and a brilliant life.

In life, I hope everyone can see clearly that different relationships will bring us different trends, and then choose different objects according to different needs. For example, cooperation and work, consider weak partners, because this will make the success rate higher; For relaxation, stay with close friends and family, because it will make you happier.