"Finding a new dish is more beneficial to human happiness than finding a new star." This sentence by the legendary French gourmet Savarin in The Philosopher in the Kitchen is vividly interpreted in the circle of WeChat friends: from taking photos before meals to posting pictures late at night, drying food has become a new fashion on the Internet, and those who post pictures often have the same feature, that is, they confidently call themselves "foodies".

There's a two-part allegorical saying in old Beijing: People who sell baked wheat cakes don't bring dry food-they eat food. Unlike gourmets, "eating goods" is usually a derogatory term, but it is different from "useless", but a slightly elegant online self-mockery. At this point, "eating goods" is not alone. Over the years, from "diaosi" to "female man", similar self-mockery is not uncommon. Although such a title, generally speaking, no problem, others may be taboo. In other words, they are more self-proclaimed terms.

behind self-mockery, it may be self-protection. It is better to show weakness than to be questioned by others. It's not that I'm obese. I admit that I love eating, which makes things logical. Didn't you laugh at my poverty? I have self-knowledge and let you have nothing to say; Don't you think I'm rough? I pretend to be a woman, and everything has a reasonable explanation. Humble is the passport of the humble. Under the traditional standards of taking thinness as beauty, being proud of wealth and being soft as value, actively lowering expectations and relieving stress by self-dwarfing, and showing one's harmless, simple and kind image has become an artistic strategy to realize self-relief and close social distance.

behind self-mockery, we can't rule out some kind of conceit. While eating pictures, I showed my waist again and again, feeling that I "can't eat fat", which attracted everyone's envy and hatred; While living in a big house and driving a luxury car, people call themselves "diaosi", which makes others feel unable to live. This is a major feature of network culture: self-mockery and ostentation are often mixed with each other, and truth and jokes often change places, which seems to be dissolving, but in fact it is raising, which seems to be very low-key, but in fact it is extremely proud. Sometimes calling themselves "foodies" is just a strategy of retreating and defending, and advancing and attacking. No wonder some people feel, "If you eat a little cat food, you will say that you are a foodie. If you unscrew a mineral water bottle cap, you will say that you are a woman."

In this sense, self-mockery or self-conceit is actually building a new discourse system, seeking a sense of belonging and identity, and it is also a kind of soft resistance to reality. Among all hobbies, eating is the least threshold, and gourmets may be out of reach, but "only food and love can live up to it", and everyone has the right to love life; In the era of consumerism, people born in poverty are equally dignified and still reversible in the face of money worship and material worship; In the unfamiliar modern city, many things can only be undertaken by one person alone, and one must learn to be strong, brave and bear ... This is not a Q-style spiritual victory method, but a sober self-adjustment, which is a new way to achieve reconciliation with oneself, communication with the same group and integration into society.

The popularity of any label is to find its place in society. Heidegger pointed out in "Being and Time" that man is an existential being manifested in speech, and behind speech is his life home. The same is half a glass of water. Optimists will say that there is still half a glass of water in the glass, while pessimists will sigh that half a glass of water has been lost. The popularity of online labels may have its follow-up factors and indecent aspects, but if we can understand the realistic anxiety of young people and see the positive mentality contained in it, "choose the good ones and follow them, and change the bad ones", this is a kind of positive energy.