Recently, I often see questions related to "How to do network-wide integrated marketing and promotion", "Marketing planning", "How to write a marketing promotion plan", "The difference between marketing planning and marketing promotion" and other related questions.

In fact, the truth of these questions is the same, and they all reflect that everyone does not understand Internet marketing very well. In fact, according to "Internet Marketing Promotion Technology and Techniques" by "Internet Technology Guest", the author of "Decrypting Internet Marketing Like Revealing Magic"

As written in the "Deep Decryption" document, this is a step-by-step and methodical process.

Whether you are doing an online marketing plan or direct promotion, you need to understand your products, marketing channels, marketing methods, etc., specifically: marketing product types. Through the research on common marketing product types and product prices in the market, I will analyze the product types here.

Made a simple classification.

(Readers are requested to keep it and read it carefully to facilitate direct reference and retrieval in later marketing) 1.1 Product type classification: ? 1.2 Product price classification: Type A: FMCG Type Z: free gift Type B: virtual product?X

Type: Very low price. Type C: Tickets, conference products. Type M: Low price. Type D: Health-related products. Type N: Medium price. Type E: Children's products. Type P: High price. Type F: Special products. Type O: Price.

More than G type: demand-oriented products I type: low price of the same type H type: urgently needed product U type: high price of the same type Five basic forms of online promotion Forms (marketing forms) of promoting marketing products through the Internet The most basic ones are

The following five types: V type. Article marketing (mainly text) L type. Picture marketing (mainly pictures) J type. Video/short video marketing (mainly video) Y type. Articles, pictures, videos/short videos

Video multi-type hybrid marketing T-type. Description of seven types of online publicity carriers for teaching marketing. The meaning of online publicity carriers is where do you want to place the articles you write, the pictures you design, videos, etc.?

Generally, they are as follows: (Websites with low traffic and low visibility and others are not within the scope of our discussion, because they have no practical significance at all) F1: High weight or high visibility websites that can mainly publish articles F2: High weight or visibility

High website that can mainly publish pictures F3: High weight or high-profile website that can mainly publish videos/short videos F4: High-profile or huge traffic mobile terminal F5: Self-built official website (including PC or mobile

terminal) F6: A well-known e-commerce store opens a store F7: A well-known or high-traffic teaching website is a confidant who understands its own products. Only by mastering the marketing channels corresponding to the products can you obtain accurate fans and effective promotion. Only with channels can you pass the corresponding

It is a scientific way to promote it through publicity carriers.