First of all, let's define the concept and purpose

Preheating marketing before opening, which can be simply understood as hunger marketing or anticipation marketing. Commercial practice can be divided into two ways: offline and online. If business is booming, let's do the following practical decomposition:

Offline: 1. Shop layout: pre-opening store publicity banners, red floating balloons, colored red carpets and posters Yi Labao, and discount color pages for guests. This must be publicized before opening. Give enough potential customers store expectations.

2. When businesses in third-and fourth-tier cities open, they can put body advertisements on buses, covering the whole city.

3: LED promotes the spread of large-screen advertising vehicles along the main roads of the city and the opening preferential information.

4: organize a colorful flag riding team and wear a riding advertising vest.

5: It will be very effective to distribute publicity colorful pages at all major pedestrian gathering nodes, preferably made into facial tissues or fans.

6: Wear inflatable dolls or dolls. For example, cute Pippi Bear, all kinds of cartoon animation images, to put up hard advertisements for opening business, the eye-catching effect is also good.

7: It is also very effective to distribute or set up publicity booths at the entrances and exits of major supermarkets in the city and other places with large traffic.

8: prepare cheap paper, rice, washing powder, eggs, fruits and other daily necessities. To warm up the opening, reach the consumption quota, and draw a lottery to warm up the opening. The effect is very good.

9: You can register and distribute vouchers for business opening, and deduct cash on the spot when you open the business. Group purchase discount.

1: star effect: before opening, you can invite the gongs and drums team to perform a warm-up performance, or prompt a well-known star to perform live performances when opening in all publicity.

11: customers who spend the top 1 every day for a few days after the opening of the business will be exempted in a step-by-step manner according to the order of consumption ranking.

12: The world is bustling for profit, and the world is bustling for profit. All measures must first come up with one or two fist products with limited time discount, low price and large sales volume. Make benchmarking drainage products to warm up for opening. Take low-priced and low-profit products as the pioneer of preheating marketing.

Online measures:

1. New media, such as Tik Tok, today's headlines, which have a huge flow of information, put in advertisements for opening in the same city. Can attract a large number of potential customers and accurate popularization effect in a few days. In particular, food shops in the catering industry use food anchors to eat and broadcast, which attracts great interest publicity effect, often queuing effect.

2: Entity merchants can use online celebrity anchors to explore the stores before opening, and introduce the preferential information about the upcoming opening in detail.

3: The local community of WeChat QQ is used to promote the red envelope delivery, and the publicity and marketing effect of the community is very good. Online platforms such as Meituan, JD.COM and Word of Mouth can also preheat publicity.

4: traditional online, media broadcast and TV advertisement.

5. Public welfare activities in send warm can also establish a good public welfare corporate image in the local area with the help of the propaganda effect of traditional radio and television. Get the goodwill of many people, so as to enhance the popularity of businesses and the sense of identity of consumers.

In short, the online Internet power, the offline propaganda means and the store image of the merchant terminal form a real synergy, so as to complete the online+offline propaganda preheating to form a synergy, and optimize and upgrade the merchant propaganda in the commercial dimension. Make the publicity effect three-dimensional and comprehensive. As the saying goes, a good beginning is half the battle. I hope that all the businesses that are about to open will have rich financial resources! Business is booming! Welcome you to leave a message and put forward more tricks, and make money together!