First, name it after a place name.

The advantage of this naming method is to highlight the region, so that customers can accurately understand the geographical location and orientation of the restaurant and facilitate dining. For example, in Beijing, Zhengyangmen restaurant should generally be around Qianmen Street; Another example is Di 'anmen snack bar, which must be in Di 'anmen area. Shop Home reminds everyone that when choosing a shop name, we should try our best to convey the location of the restaurant more accurately to facilitate customers' dining.

Second, named after the owner's surname.

Taking the name of the operator as the name of the restaurant is to highlight personal reputation and rich business philosophy. Restaurant owners in Guangzhou and Hong Kong are used to this naming method. For example, "Lao Ji Barbecue" can be seen that the boss's surname is Ji, which is a restaurant that manages barbecue. By analogy, that "Pie Week" is also a restaurant selling pies, and the boss's surname is Zhou. This naming method allows customers to see at a glance and analyze the specific content of the business through the store name.

Third, name it according to its taste.

Some restaurants not only have surnames and regions, but also try to highlight their own business contents and specific flavor characteristics. For example, "Old Beijing Zhajiang Noodles King" which supplies old Beijing pasta, "Jinshan City Chongqing Hotpot City" which supplies authentic Sichuan cuisine, and "Jiujiu Mijian Vegetarian Restaurant" which focuses on vegetarianism. Can let guests know the content and taste of their business at a glance. A restaurant named after flavor can not only help customers understand its flavor characteristics accurately and clearly, but also save customers time.

Fourth, name it according to the principles of Chinese characters.

Generally speaking, the name of a restaurant should be healthy, contemporary, influential, profound and conducive to communication.

Some store names can entrust the owner's wishes, such as some tea restaurants in Hong Kong, such as "Golden Million", "Happy Life" and "Jiawang" and "Jiahao" in Shenzhen. Some shops use numerical nomenclature from 1 to 10 and from 100 to 1000, such as Yijingju, Liangyixuan, Sanxian Steamed Dumplings Restaurant and Hayes Restaurant.

In addition, the name of the restaurant can also be decided according to the type of restaurant guests. If the main customers of the restaurant are westerners, you can choose a foreign name at will. If the main service object of the restaurant is office workers, we should consider adopting popular names with wide coverage.

The principle of store naming

This name is the symbol of this restaurant. Subconsciously, people often make a preliminary judgment on a complete stranger by name, and the name of the store plays such a subtle role. The following principles should be followed when naming a store:

First of all, the names of restaurants should be easy to read, write, listen and remember.

When naming a restaurant, it's not easy to use too many words. It's better to use 2 to 5 words to avoid arranging words that are easy to misunderstand with pronunciation words that are easy to misunderstand. For example, "Xinxing Roast Duck Restaurant" can be easily understood as "Xing Xing Roast Duck Restaurant" or "Star Roast Duck Restaurant". Another example is "Fu Lan Yong Fu Lou Roast Duck Restaurant", which is not easy to call and hard to remember. After a long time, I was not moved, but weakened my popularity.

Secondly, the name of the restaurant should not be too tacky, but should have a certain connotation, giving people room for thinking.

For example, Quanjude, whose name means "there is no shortage, gathering but not parting, and showing utmost forbearance", makes people feel very cultured. Many operators may want to get rich as soon as possible by borrowing their own restaurants, and they also like to choose relatively straightforward but tacky names when naming restaurants, such as "Lucky" and "Treasure". These names often inadvertently reveal a mercenary business mentality, which sometimes causes guests' disgust.

Third, the name of the restaurant must be worthy of the name.

On the street, you can often see a restaurant with only 20 or 30 seats, and put up a signboard called "What food city" or "so-and-so restaurant", which makes people laugh. Before deciding on the name of the store, every boss should first make clear how large the restaurant he plans to open and the level of target customers. If the name does not match the scale, it will not only make high-consumption customers disdain, but also make ordinary guests "flinch" and make people untrustworthy.

4. Interesting names sometimes arouse people's curiosity, but don't overdo it.

There are many such bizarre names abroad, such as "Last Judgment Day Restaurant" and "Bloody Cafe". There is a bar near the university in China. It was originally named "Robber's Nest". Therefore, business is very poor. The reason is that this name is reminiscent of some young people with unhealthy social atmosphere. Later, the boss changed his name to "pirate ship". Although the tone has not changed, the business situation has greatly improved.

Summary of shopping house

The name of the restaurant reflects the cultural connotation of the enterprise, and a good name is a good start. Operators are willing to pay attention to the name of this store, and of course they will not give up the quality of food and service. If the food in a restaurant tastes good and the service is good, another impressive store name is simply icing on the cake.