On New Year's Eve, everyone is celebrating New Year's Eve, and as a copywriter, you may still be racking your brains to catch up with hot spots, but the copywriting you write is always a little bit poor. So, how to judge a good copy?

As I said in my copywriting training class, a good copywriting should meet three standards, namely, holiday-related, emotional * * *, and organic implantation of brands or products.

Today, with these three standards, I have carefully prepared three brands of advertisements for New Year's Eve. Let's take a look at them:

1. Durex-North Year VS South Year

23. Candied melons are sweet. Lick your mouth every day in the coming year.

twenty-four, the rice cake is sticky, and it sticks every night in the spring festival.

twenty-three, dumplings are fragrant, and the mouth is full of juice soup.

twenty-four, rub the ball round and round, and swallow and knead the golden pill.

twenty-three, the fire is crisp, and the breath is rough in a hurry.

twenty-four, water chestnut is sweet, and the tip of the tongue moistens my heart.

Elements related to the New Year: candied melons, rice cakes, dumplings, glutinous rice balls, crispy cakes, and water chestnuts.

Emotion * * * sounds: These foods can remind people of the scene of the reunion dinner in the New Year, causing the implantation of emotion * * * sounds.

You should know that the design incorporates food into your own special products.

Elements related to off-year: Kitchen King Bodhisattva, Fu, and all kinds of food on the round table

Emotion * * * Ming: In front of Kitchen King Bodhisattva, the round table is full of food, which can remind people of the customs of off-year, and the implantation of king of people Bodhisattva

brand: people riding yellow cars

3. Hungry

The taste of the year.

The elements related to off-year: posters with red background, lanterns, firecrackers and couplets

Emotion * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *.

brand implantation: skillfully implant the logo "e" by using homophonic; In addition, the implantation of the middle takeaway brother, these are brand implants, and they are doing very well.

well, that's all for the small advertising copy. after reading it, you may have a new idea about the creation of the borrowing copy. You can also come to a group of small advertising copy with your own brand. Leave a message and learn together.

Ye Xiaoyu's copy, author of New Media Copy Creation and Communication, WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).