Little Red Book ghostwriting, to put it bluntly, is a necessary product of the rapid development of e-commerce, just like the naughty girl of that year. Now not only Little Red Books, but also Taobao, Ctrip, Public Comment and Netease YEATION have formed their own ghostwriting industry chain.

Looking back on the popularity of "Ten Million Earnings Amoy Girl"

Do you still remember the "Amoy Girl" named He Ninger when Alibaba was listed on the NYSE? Ning He represents a group of naughty girls, which is an indispensable role in Ali's e-commerce business ecology.

The business that Alibaba started doing was B2B business. B2B business is very simple, but it is difficult to get suppliers, and it is easy to make money. Until now, B2B is still one of Alibaba's most profitable businesses.

But gradually, Ali's core executives headed by Ma Yun realized that the business market at the C end was much bigger than that at the B end, so they sent Sun Tongyu (the ex-husband of Peng Lei, the former CEO of Ant Financial) to form a team to secretly develop Taobao business. I just didn't expect that the C-end is more difficult to do than the B-end. The users at the C-end are much larger and the user needs are more strange.

after Taobao developed, it gradually introduced clothing and other categories. However, there is a problem with clothing. If you buy it inappropriately, you can't wear it, so it is particularly troublesome to return it. Besides, clothes need to be displayed. How can you see the effect if you hang it on the shelf without wearing it? Think about it. You went to a clothing store to buy clothes. Didn't you just say this is it when you went to try it on?

Taobao clothing models began to appear, but it is impossible for every store to keep a model of its own, which will cost a lot of money. Therefore, an industrial chain of Taobao girls has been born. From the beginning of the auction to the present, Taobao girls have also formed an industrial ecology. Now the most expensive Taobao girls basically have their own studios. Just send clothes to others, and they have professional teams to help you shoot beautifully. Even some models give you live promotion directly, which is even more powerful and has a stronger sense of substitution.

The ghostwriting team spawned by content e-commerce

Like clothing, many products of e-commerce actually need a strong sense of substitution. Social e-commerce, tourism e-commerce, and life e-commerce are essentially content-oriented.

most of the cosmetics are recommended to you by friends. Whether a place is suitable for you to travel, you have to know what is here; Whether the local food is delicious or not depends on the experience of others.

Therefore, ghostwriting service has been born slowly, with the same type of products, the same type of tourist areas and even the same type of food. Think about how a person has so much time to go everywhere. Of course, gradually, a huge industrial chain has also been formed, and ghostwriting teams and copywriting can be reused indefinitely, and at most, different pictures can be added.

In short, ghostwriting team is also a special demand of content e-commerce, but it has already formed an industrial chain.