The founder of Shawn Mala Tang was born in 1980s. He has the same name as the star Sean, and he is an out-and-out Northeastern. He was born in a poor rural family. He also did a lot of work before opening a mala Tang restaurant. Later, on a business trip, he accidentally came into contact with Mala Tang, which gave him the idea of opening a Mala Tang restaurant in his hometown in Northeast China. I have eaten a lot of snacks, and years of social experience have honed my will. I think this may be one of the reasons why he can stand up and succeed after experiencing setbacks. Second, change careers, and Sean Malatang came out. After tasting mala Tang in Sichuan, Sean immediately resigned and wanted to take this kind of food back to his hometown in Northeast China. One day in June 2008, Shawn Mala Tang officially opened. However, business is not satisfactory, which makes Sean realize the difference in diet between the north and the south. So how to solve this regional difference and win the love of consumers? Sean made repeated improvements after many investigations. Finally, it has become a national brand. As Sean said: "In the early days, our scale was not large, but we have been adjusting according to the needs of consumers, focusing on this and taking it seriously, regardless of taste or other things." Third, the difference between Shawn Mala Tang Shawn Mala Tang broke people's understanding of traditional Mala Tang, making it a Mala Tang restaurant where you can drink soup. Sean changed the soup base from traditional red oil to Chinese herbal medicine for bone soup, which is not only healthy but also healthy. Realizing that northerners especially like sesame sauce, he introduced sesame sauce to Sean's Mala Tang restaurant in the north, bringing many tourists. In the way of sales, he abandoned the traditional way of selling a bowl in 3 yuan, and sold it by the catty instead, and the customers chose it by themselves. It not only improves the customer experience, but also saves a lot of manpower, and the in-store income has also increased to a certain extent. Fourth, Sean Mala Tang has been upgraded four times. In order to gain a firm foothold in the market, Sean Malatang made a series of improvements. Of course, it went the wrong way halfway. For example, in a generation of stores, he just renovated the store, but he didn't find his own style. This is just a simple decoration, and the result is certainly not satisfactory; The decoration of the second generation shop chose Chinese style, but the positioning was wrong, which did not conform to the aesthetics of young people; The third generation stores do subtraction in brand image and refine slogan. Finally, bright orange was established as the decorative color in the store; Four-generation stores have added some leisure attributes, making them change from street snacks to leisure restaurants. As Sean said, "We have subverted traditional ideas and created a brand-new market image. Let it gradually embark on the road of fast food and leisure. " Sean's hot spicy dip market controlled by Sean has a bright future. Spring, summer, autumn and winter are all suitable for appreciation. You can choose your favorite ingredients by hand, and then hold a bowl full of delicious food and drink a nutritious bone soup. What a blessing!