1. Set up an attractive live broadcast room.
The layout of the live broadcast room is simple and elegant, not messy or fancy.
Newbies to live broadcasting are advised to use shelves/containers and place the products neatly. Since they are not internet celebrities, they should highlight the people carrying the goods.
2. Eye-catching live broadcast cover and title, unified live broadcast time and eye-catching live broadcast cover and title to attract fans' attention.
The best prime live broadcast time is 17:00-23:00.
If you plan to live broadcast for a long time, it is recommended to set a unified time. The account should write down the fixed live broadcast time and duration in advance to form a stable pattern, so that fans will live broadcast on time at the same time every day and cultivate loyal customers.
3. 1-3 hours after the start of the broadcast, the main source of traffic for the pre-heated video live broadcast room is video recommendation, so the video and live broadcast must be combined to better increase the popularity of the live broadcast.
Post the video 1-3 hours before the live broadcast. After posting, choose the live broadcast time based on the popularity of the video.
4. Use the live broadcast room function to increase the popularity of the live broadcast (1) Countdown to grab red envelopes. During the broadcast, tell the audience that you want to send red envelopes, and set a countdown to grab red envelopes to increase the user's stay time in the live broadcast room.
(2) It is difficult for novice live broadcast PK anchors to quickly accumulate popularity in the early stage, so they should try their best to engage in live broadcast PK with high popularity. If the live broadcast content is interesting enough, the PK method can effectively help you attract the audience of the other party's live broadcast room to enter your own live broadcast room.
(3) Portal gifts Portal gifts can allow viewers from all over the world to quickly gather into the live broadcast room.
5. Prepare gifts for fans who have priority to enter the live broadcast room. Before the broadcast starts, notify fans in advance of the start of the broadcast, or prepare small gifts for fans who have priority to enter the live broadcast room, which can increase the enthusiasm of fans.
After the broadcast starts, share the live broadcast room as soon as possible so that more friends can enter the live broadcast room immediately.
6. Live broadcast speaking skills. Many people don’t know what to say during a live broadcast, and their minds are blank. It takes a while to adapt and enter the live broadcast state. This state will lead to the loss of user groups.
During live broadcasts, anchors are often required to use words to complete followers and conversions. There are following words, Q&A words, order chasing skills, and ending words. These words can help the anchor control the live broadcast well.
Rhythm.
For example, words such as "Buy
7. Review the live broadcast in a timely manner after the broadcast. After each live broadcast, a live broadcast review must be conducted in a timely manner. This is also the last link in the Douyin live broadcast tutorial.
Timely summarize the advantages of this live broadcast and areas for improvement, and be fully prepared for the next live broadcast.
In order to find and solve problems during the fast-paced live broadcast, review after the live broadcast is Li Jiaqi's most important task after every day's live broadcast.
“Only when problems with the product are discovered during the review can we avoid using it in the future.” The post-broadcast review at least includes live broadcast data analysis, user activity, follower conversion rate in the live broadcast room, adjustments and improvements, etc.