For a restaurant to operate successfully, all eight elements are indispensable: location, positioning, price, environment, service, advertising, marketing, and financial control.

The service refers to the comprehensive service, including what kind of dish service is provided. It not only pays attention to the quality of the dish itself, but also uses the dish itself to provide customers with a cultural connotation, etc.

Judging from the catering consumption in Hangzhou, there are more and more cases where two or three people eat out. Some specialty restaurants with good environment and good food are particularly favored by this consumer group.

Opening a restaurant is not just about serving a few delicious dishes. It has to be very user-friendly in every detail, so that customers can truly feel comfortable and feel that entering the restaurant is a kind of enjoyment.

For example, when the boss is trying a dish, he can't just take one bite to decide whether the dish is good or bad. Because the customers sit at the table for a long time, the boss needs to pay attention to whether the dish will make the guests feel bad when it is cold.

eat?

After a table of dishes is eaten, if the fruits presented are not very good, it will ruin all the good impressions in front of it.

For another example, during decoration, the table was ordered and it looked good, and the chairs were very comfortable when I tried to sit on them, but when customers sat down to eat, they still felt uncomfortable.

Why?

Because the heights of tables and chairs are not properly matched, customers will feel tired if they sit for a long time.

There are a lot of these details even in a small restaurant.

When opening a store, you need to think more from the customer's perspective.

You can learn from the common operating methods of Guangdong restaurants. Representative method one: legal pyramid selling operation (word-of-mouth marketing).

The owner of a Cantonese restaurant had a sudden idea and ingenuity, and adopted a pyramid selling business strategy, and the results were very good.

His specific approach is: when customer A dines in the restaurant for the first time, he charges the full restaurant fee, and when customer A brings others here for the second time, he only charges 10% of the restaurant fee, and the other 10% is given to

Customer A, when Customer A brings others here for the third time, he only charges 20% off the catering fee, and returns all the rest to Customer A. In this way, the more often Customer A comes, the more people he brings, and the income earned by Customer A

The more rebates you get.

Of course, this kind of rebate has a certain limit, usually up to 50% off, and it is impossible to give all the catering expenses to A. In the same way, he also adopts this method for customers B and C.

As a result, the restaurant's business became more and more prosperous, attracting customers from other restaurants one after another.

It can be seen from this that the specific methods of running a restaurant are indeed diverse.

As long as you are willing to use your brain, you will come up with many ways to make money.

Representation method two, two-pronged approach (software and hardware) As far as restaurants are concerned, they are composed of two parts, namely: the visible part and the invisible part. The so-called visible part refers to the hardware of the restaurant, the so-called

The invisible part is the restaurant’s software.

Most profitable restaurants have some common features in their software and hardware parts.

Specifically, there are the following aspects: a) Software - the main characteristics of the invisible part are: 1. To give people a good impression must make the guests have a profound good impression of the restaurant during and after the meal.

impression.

2. Give people a good feeling. Feeling is something that is difficult to explain, but it is very important.

Therefore, we must put more effort into the furnishings, layout, and colors of the restaurant to make people feel good.

3. Put people in a good mood.

The service attitude of restaurant staff should be gentle, attentive and not annoying to customers.

4. After entering the restaurant, people will feel a unique tenderness and happiness.

Restaurants are different from other places, and customers should be happy while eating.

b) Hardware - the main features of the visible part are: 1. The location of the store should be reasonable and as convenient as possible to attract people to visit.

2. Cheap prices; 3. Clean storefronts, try to use orange and ivory colors to give people a clean impression; 4. Food should be rich; 5. The speed of serving food should be moderate, not too fast, not too fast

Slow; 6. Delicious taste; 7. Restaurants that only use female waiters and employ female waiters will give customers a good feeling; Representative method three - develop new, strange and special three-flavor dishes, which the Chinese are the best in the world

The nation that pays most attention to food has gradually formed a broad and profound food culture after thousands of years of development.

This is unmatched by any other country or nation.

The Cantonese people are the pioneers, practitioners and disseminators of Chinese food culture.

In a country as big as China, since there is a saying that food is in Guangdong, it is enough to see the importance of Guangdong in Chinese food culture.

The reason why such a one-sided and one-sided situation occurs is by no means accidental.

This is because Cantonese people know best about the three flavors of eating: new, strange, and special. The so-called new means that Cantonese people like to eat fresh and delicious food very much.

Although seafood and river fresh food are very expensive, Cantonese people have a special liking for them and love them very much.

The so-called strange means that Cantonese people like to eat those strange foods very much.

These foods are strange because most people would not think of eating them, but Cantonese people have a unique eye for making various delicious dishes.

For example, many people don't know the deliciousness of rat meat, but the Cantonese people have invented a way to cook rat meat, using rats that everyone finds disgusting to cook.

This is enough to illustrate the curiosity and boldness of Cantonese people.