When it comes to office Xiao Ye, everyone must be familiar with it. In February 217, people began to pay attention to office Xiao Ye because of the release of a series of brain-hole videos of office delicacies such as "Cooking Hot Pot with Water Dispenser". After that, "Office Xiao Ye" positioned itself as a creative food blogger in the office, and harvested a lot of traffic from various brain holes and patterns such as steaming honeycomb briquette cake with an ironing machine, ironing fat cows with an electric iron, cotton candy with an electric drill, braised pizza, making coffee with an electric light bulb, and crayfish with an electric drill.

Xiao Ye is not only popular at home, but also abroad, and is known as the first YouTube online celebrity in China. According to statistics, she has 8.19 million Weibo fans, 7.44 million YouTube fans and 25.19 million Tik Tok fans. It must be said that Xiao Ye's income is indeed considerable.

Nie Yangde, the boss of Xiao Ye and an e-commerce background, started his business with a strong contrast when he failed to get satisfactory attention after trying a small and fresh food style. At that time, the company's staff had to fill in new ideas to ensure the sustainability of creativity. Office Xiao Ye also launched his own idea, "The office is not only the KPI in front of you, but also food and distance". The video of Xiao Ye in the office aims to solve the anxiety of young white-collar workers and let young people who are eating lunch boxes in the city release their yearning for a better life by watching the video.

Why did the team choose to make food videos in the office is that this idea can attract more attention and traffic. Xiao Ye is a strange girl who cooks in the office, because after the video directly hits people's anxious and stressful hearts, it will produce a strong feeling of emotion and substitution, which will urge the audience to continue to pay attention.