About the business plan of syb tea shop

Introduction: Nowadays, business plans are used in many places. A perfect business plan can enhance the self-confidence of entrepreneurs, and make them feel easier to control and more confident in business. Presumably, many people are worried about how to make a business plan. The following is the business plan of syb tea shop that I have compiled for you. Welcome to read and collect it.

I. Introduction to the Project

(I) Background of the Project

Tea was born in Da 'an District, Taipei City in 2117. Adhering to the idea of making every cup of tea carefully and making every customer feel healthier and more delicious, tea has developed from a small bubble tea store in the business circle of National Taiwan University into a boutique fashion tea chain company with nearly 211 stores in Taiwan Province in just five years. Admiring the long-standing tea culture in mainland China, I deeply feel that tea entered the mainland market in 2112, despite the contention of a hundred schools of thought in the mainland beverage market. The purpose is to let more Chinese people experience the high-quality Taiwan Province tea culture by providing quality tea service in franchise chain.

(II) Project Introduction

"Brand is the guarantee of quality". Although some people say that they are not superstitious about brands, they still agree with this statement in their hearts. Opening a brand milk tea shop will make consumers feel more at ease. Tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development, to bring the healthiest products to consumers has always been the pursuit.

(3) Market prospect

At present, milk tea is sold now, which is one of the favorite drinks of young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between the off-season and the peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.

The target consumers of tea are young people and urban white-collar workers, which is suitable for the mainstream consumers of milk tea. Its market segment is the mid-range market, highlighting quality. With the improvement of people's living standards, their requirements for quality are getting higher and higher, and inferior milk tea will inevitably be eliminated, and it is an inevitable trend that milk tea tends to be quality.

second, industry analysis

(I) current situation of the industry

The beverage industry to which milk tea belongs keeps developing, and various products emerge in an endless stream, while milk tea develops even more rapidly because of its variety and changeable taste. With the emergence of bubble tea, Taiwan Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be more rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more sophisticated about the quality of milk tea.

The rapid development of milk tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops are fighting price wars to win more customers; The other is the quality of high-end milk tea shops, with excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle-class people. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.

(2) SWOT analysis

Advantage analysis

(1) Milk tea is now sold and consumed immediately. Moreover, most products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and additives. The main ingredients are red beans, peanuts, pearls, raisins and so on. Therefore, while drinking milk tea, there is also the pleasure of "eating". Other drinks provide a single additive, which cannot be compared with milk tea.

(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.

(4) The technical threshold for opening a tea shop is low, and the operation is simple. It can be carried out in a few days after training, and there are few operators, usually about three.

(5) There are more than 111 series and more than 111 kinds of special products in milk tea, with various products and strong selectivity. Milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.

(6) The brand and quality of milk tea are guaranteed, and the product development principle of "zero milk essence and zero fruit powder" is adhered to.

Weaknesses: analysis of disadvantages

(1) The low financial and technical threshold of tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, there are many people who can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition is on price competition.

(2) The added value of milk tea is low, so it can't dig out the memorable connotation.

(3) The business of a tea shop depends largely on the location of the store. Consumers who buy milk tea generally conform to the principle of proximity, and they will not run far for a cup of milk tea.

(4) The quality of the products in the shop directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful stores are easily copied by others, making it difficult for the store to operate for a long time.

(5) Due to the propaganda of the media, consumers have a misunderstanding about milk tea, thinking that milk tea is "pigment water with essence and sugar".

(6) Without the ability to research and develop raw materials, they can only passively accept raw materials provided by manufacturers, making their own products unique.

Opportunities: opportunity analysis

With the continuous promotion of milk tea, the "zero creamer and zero fruit powder" emphasized by milk tea has formed a deep impression in the minds of some consumers, and it is used as a quality standard to measure milk tea. Therefore, as long as milk tea franchisees spare no effort to publicize and emphasize this concept in the process of opening a store, so that it is deeply rooted in the hearts of the people, consumers will regard it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose milk tea. "Zero creamer and zero fruit powder" is the USP of milk tea, which is a unique consumption proposition.

Threats: threat analysis

(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.

(2) Milk tea is an alternative product, and consumers can choose other drinks to replace milk tea. Therefore, opening a milk tea shop should not only compete with other milk teas, but also compete with other kinds of drinks.

III. Product Introduction

More than 11 series and more than 111 products of milk tea have been developed, which are divided into three types: cold, warm and hot, and have a market all year round. Moreover, milk tea will launch new products every season, as the main product of this season, to ensure the upgrading of products. The milk tea menu can be adjusted freely according to the local actual situation and sales situation.

iv. storefront location

besides the periphery of the university, the storefront location can also focus on the development trends of regional economy, income level, planning, population quality, etc., and focus on the passenger flow in the business circle, the quality and quantity of purchasing power, and the quality of the shops themselves, from which the shops with low cost and great value-added potential can be selected. The specific reference is as follows:

regional store location selection

shopping center in business district/large supermarket/commercial pedestrian street

flavor food street in dining area p paging title e

amusement park in entertainment district/large entertainment plaza/tourist resort

colleges and universities in campus area/primary and secondary schools

office buildings in business district

There are four major factors to be noted when choosing a store:

second, the forward-looking attention to site selection focuses on policy changes such as municipal planning, demolition and transformation, and turning obscure places into golden lots and business opportunities in developing lots.

thirdly, the cost-effective ratio of shops is different in lots, surrounding environment and traffic conditions, and there is a big gap between store rents. Therefore, the cost-effective ratio of shops should be fully considered. For franchisees who enter the commercial plaza, besides the rental price, they should also pay attention to the management and business model of shopping malls.

fourthly, the alliance breaks up parts into parts, associates with merchants with good lots, and sublets space, so as to have a good location and save a lot of money.

in addition, the business license, tax registration certificate and hygiene license need to be handled in the industrial and commercial bureau, tax bureau and health station respectively. The price of the permit varies from place to place. For details, please go to the place where the permit is issued.

V. Store personnel planning

It is better to have three or four store personnel, divided into three shifts, morning, middle and evening, and alternately. General store operators should ensure that there are more than two people, and there are few people in the morning and evening, so only one person can be arranged on duty. According to the performance of the store, we can also formulate a reward and punishment system, and give them appropriate rewards and punishments according to their performance, which can stimulate their enthusiasm for work.

VI. Marketing Strategy

When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When the business is dull, you can also do some activities and use various means to stimulate the market and increase sales. The milk tea company has developed a promotion manual with cases of holiday activities throughout the year, which can be used for appropriate reference by store managers who don't know how to do the activities.

VII. Financial revenue and expenditure

As shown in the figure:

Name of investment analysis project Store

The initial investment brand joining fee is 21,111 (the first and top five companies in the region joined, Exempt from the joining fee and enjoy more preferential treatment)

Quality guarantee (refundable) 5111 yuan

Equipment cost 9111 yuan

Decoration cost (depending on the size of the facade) 11111 yuan

First raw material purchase (according to personal circumstances) 8111 yuan

Total 51111 yuan

Monthly input raw material cost (.

monthly rent (subject to local conditions) is 2,511 yuan/month

personnel salary (subject to actual employment) is 1,211 yuan/person * 2 = 2,411 yuan

equipment loss 81 yuan/month

miscellaneous expenses such as water and electricity are 1,111 yuan/month

total income is 21,981 yuan

monthly operating hours. People

daily income (depending on the flow of people) is 1,211 yuan

monthly income is 36,111 yuan

monthly net profit is 15,121 yuan

annual net profit is 181,241 yuan

VIII. Risk and risk management

(1) Receiving counterfeit banknotes: it is best to prepare a money detector, not only in 51 yuan, 111. We should also prevent some people from cheating when paying.

(2) Missing the bill: When there are many people, don't panic when the guests rush to prevent some people from not paying for the drinks.

(3) Theft: Take anti-theft measures, and install a surveillance camera if possible.

IX. Medium-and long-term planning

After a store is successful, it will choose to open more stores. If several stores are successful, it will further choose to be the agent of milk tea, forming a scale effect. ;