Fresh food is the favorite of modern people. The cookie shop has the advantages of low investment, simple operation and small floor space, which is very suitable for small-scale operators. The following is the product and service introduction of my cake business plan, for reference only. Let's have a look.

Product and service introduction of cake business plan 1 project introduction:

The DIY cake shop project is nothing new. I want to run a cake shop, providing raw materials, tools and venues, and professionally guiding customers to do DIY.

Here, consumers (mainly students) can make their own DIY cakes, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, biscuits, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and it is still necessary to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and study individually. They can put aside all their troubles and relax into the infinite fun of DIY.

I named this store "Happy DIY Cake Shop". I hope every customer who comes here will have a good mood and make delicious cakes happily.

Reason for choosing this project:

Nowadays, young people are very creative, everyone is curious about new things, and most of our friends born in 1980s and 1990s lack the ability to do things independently. We can provide a platform for everyone to do things, and also make everyone feel spiritually satisfied!

Project location selection:

Choose densely populated areas, residential areas and bustling commercial areas in universities such as Beijing Haidian University. Because there are many universities and residential business districts, they have a fixed customer base, college students and white-collar workers have high consumption power, like novelty and practicality, prefer small shops with their own characteristics, and like comparison and enjoyment. Moreover, students have strong communication skills with young customers, and couples will prefer to patronize.

Environmental analysis:

External environment analysis

1. The competition is not fierce, and the development space is large.

2. Universities, business districts and other places have a fixed customer base with relatively high consumption power.

3. The store is fresh and unique, the price can be accepted by many trustworthy word of mouth, it is easy to attract consumers from all walks of life, it faces a wide range of people, and it is not greatly affected by the off-season.

Internal environment analysis

Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.

Project prospect analysis:

With its unique entrepreneurial style, fresh and unique taste and reliable price, DIY cake shop is easy to attract consumers from all walks of life. "DIY cake shop" is the gold industry in 2 1 century. In recent years, the West Point industry has shown unprecedented popularity and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm blessings and elegant taste.

It can be seen from online surveys and field visits that there are few professional and comprehensive DIY dessert houses in the market at present, mostly because of single products and systematic services, but even so, their business is still very good. Moreover, at present, the market for college students and young people is developing, and the shopping habits of young people and our high price and high quality are inevitable requirements. The market and consumption power around the school have been greatly improved, and the consumption mode made by the mind is the new darling of the market.

Project risk analysis and countermeasures;

(1) External risks:

1. The influence of the state on the production, sales, inspection and advertising policies of the food industry.

2. Existing competitors and potential competitors in the market have to join, which makes the competition more intense.

3. The technology is low, and there is a risk of being replaced by the advanced technology of other cake shops.

4. Raw material supply risks of upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1. The product production standards are not uniform and the equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can meet the development needs of the company.

5. Other issues in the company's business decision.

(3) Coping strategies:

1. Familiar with relevant laws and regulations of food industry.

2. Strict company product inspection procedures to ensure food quality and safety.

3. Recruit and train technicians who can make cakes and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure the timely supply of raw materials.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and formulate business strategies in time according to market changes.

6. In a certain period of time, investigate the customer's reaction and improve the company's business in time.

Marketing strategy:

product strategy

Provide comfortable venues and complete materials and equipment, and have special guidance. Customers can choose different materials to make cakes according to their own needs. It is extraordinary to make cakes for their relatives, lovers, children, friends, themselves and themselves, and to show their creative talents. You can also make chocolate, biscuits, jelly pudding, biscuits, pies, egg tart puffs and so on. At the same time, we must also sell finished products and fixed products. Customers can make unique cakes according to their own tastes, needs and hobbies. We also deal in coffee and other drinks. If customers want to taste freshly baked cakes, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to relax. Customers can taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also improve their taste, thus attracting more consumers.

price strategies

Price is a sensitive factor in the economic environment. The influence of market price on competitiveness cannot be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If we want to adjust the price, we must improve the service quality at the same time. Customers' DIY cakes will be priced between 60-200 yuan according to their size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.

The breakdown charging method is general cake basic materials, with the lowest charge of 50 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, commodity processing equipment, apron and method guidance, packaging, our shop provides one-stop service. All expenses are included in the materials, but disposable hats, gloves and aprons are extra.

On Valentine's Day, Christmas, Chinese Valentine's Day and other special festivals, we can make appropriate adjustments according to the market environment, mainly by launching various activities to attract customers.

Promotion strategy

With the implementation of the membership card system, customers can become permanent members only by paying a certain amount. With the membership card, they can enjoy discounts when spending in our store, and they can also receive small gifts when the store launches activities. Non-members will get exquisite small gifts if they spend a certain amount at one time.

(4) Advertising and publicity

1. Distribute leaflets near the school.

put up posters

3. Contact the TV station to promote DIY promotions.

4. Cooperation with Guangdong Radio Station

Distribution strategy

1. Telephone order. (mainly for white-collar workers with busy lives)

2. Order online. Our main target consumer groups pursue and guide fashion, have a strong sense of health, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable sales method. Customers can log on to our website to find relevant samples about our store and leave messages online. )

Introduction of products and services of Cake Business Plan 2 I. Executive summary

With the development and progress of society and the continuous improvement of living standards, the requirements for life are also constantly improving. Western food/baking industries in major cities in China have also developed and occupied a place, and the market development space is unprecedented. This western food culture, which has lasted for thousands of years, landed in China market at lightning speed.

We should first open a shop that can make cakes in different ways, which can be called DIY cake shop. Of course, there are many different ideas. Attractively, our cake shop lets customers tell what their cakes are like, and then our cake maker will finish them.

I think this practice is rare in cake shops at present, which is our highlight. Of course, we also have a goal, that is, we can treat cakes as works of art, collect them and use fudge as materials. This kind of cake is on sale at present. In order to leave good memories for people, I think many cake shops want to use this concept to make cakes.

We will do our best to help these people. Of course, we have a diligent and powerful team. From planning to publicity to sales. They actually do this, do questionnaires from customers, and then try to do what they ask. Therefore, we urge people in the industry to take a long-term view and jump out of the fierce price war and fight with the same door; Come out from the homogenization of products and marketing, look to the future, and start from now to start a real standardized development action-to create a strong brand enterprise that truly belongs to itself and has its own characteristics.

1, the company's mission is: "Delicious and healthy, providing you with new vitality every day.

2. The development theme of the company is quality, service, health and speed, and modern management is promoted in an all-round way.

3. The company adheres to the tenet of "scientific management, variety innovation, brand quality and customer satisfaction".

Basic marketing objectives

The sales target in the first year is expected to reach 2 million yuan, and the basic financial target is that we are confident to achieve a balance of payments in the second quarter of the second year, including investment in advertising and public relations.

Second, the project introduction

The main product of the cake shop we founded is fudge cake. Soft candy cake originated from British art cake, and now it is the favorite cake decoration method of Americans! Soft candy has excellent ductility, which can create various shapes and perfectly display fine features. The artistry of modeling is unparalleled, which fully embodies the perfect combination of personality and art, so it has become the mainstream of cake decoration today! With its luxurious, exquisite and unique fashion elements, fudge cakes are not only used for wedding banquets, but also widely used for anniversaries, birthdays, celebrations and even gifts between friends!

Soft candy cake can make flowers, animals, cartoons and other things more stereoscopically reflected on the cake. More successfully, we can imitate the real thing and make a cake tarot card, a series of cake dolls, cake flower baskets, etc., which can give people a unique visual feeling that shines at the moment.

Our shop has adopted a novel marketing method. First of all, the decoration of our shop: we think the pastoral decoration design is the most suitable. The fresh and green pastoral dress has a charm of quietness in the noisy city, which is not only suitable for the whole cake, but also in line with the current fashion concept. There are swing seats made of vines and flowers in the store for customers to rest and enjoy cakes, and light music is played to relax customers.

When customers spend a certain amount, we can attract customers by giving away vouchers, and at the same time, we can apply for VIP cards. VIP cards in our store can enjoy discounts and monthly gift giving activities.

When making cakes, customers can make your own unique cakes by describing their ideas to us and discussing the ingredients. For example, we can make pictures of customers on cakes.

In terms of service, we also strive for perfection, so as to smile at customers and improve our thoughtful service.

I think the new concept of cake, our understanding of current popular elements, our understanding of most young people in post-90s society, and our fearless enthusiasm for rushing forward are all our advantages, which will enable us to better seize the opportunity of rushing forward.

At the same time, the production of soft candy cake is a new popular technology in the United States, and the domestic market is blank and huge. What has been opened is that cake fever is very popular. This is the biggest advantage of our competitive market, and has a good foundation for the operation, management and training of imported food for many years. The most suitable investment for us is less investment, short cycle, no pressure on funds and quick results, which can make us better turn over funds and be more conducive to our entrepreneurship.

Third, the market analysis

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1. 1. Market Status of Cake Baking Industry

The baking industry in China has developed rapidly. According to industry statistics, in 2009, the sales of China baking industry reached 654.38+07 billion, with an overall growth rate of 40%, which developed rapidly and achieved remarkable benefits. In recent years, the demand for cakes and cakes is also growing steadily, and the market prospect of the whole baking industry is bright, which was once favored by investors.

1.2. Industry environment

The growth rate of China's baking industry is as high as 14%, and some small enterprises are eliminated, with the elimination rate of 10%-20%.

1.3. Market composition

There are four categories in the baking market: cakes, cakes, bread and its subsidiary dairy products. Among them, bread is the largest product, followed by cake and cake. Because dairy products are accessories of baking products, their share in baking industry is relatively small, and such products are common in all kinds of food stores.

Bread and cake can be used as staple food and have a large market share; Cake is mainly a product needed for festivals, and its share will be smaller than bread.

2. Analysis of competitive environment

There are many large-scale Western-style bakeries in Ningbo. Apart from the ones mentioned by Angle kiss, there are also relatively large-scale Western-style bakeries such as Yuanzu, Lvzi, Bread Talk, Xinmeixin and 85℃, which will compete with Angle kiss among industries. However, because there is no overlap in business areas, according to the distribution of various bakeries in Ningbo, Bread Talk and Xinmeixin are the two most important ones in Angle kiss. Next, we analyze three competitors: Breadtalk, Xinmeixin and Yuanzu.

Bread talk. Breadtalk and Angle kiss have many similarities, and many products cover each other. Compared with Medley, Bread Newspeak entered Zhuhai earlier, gained higher brand awareness and cultivated a group of loyal customers. At the same time, Breadtalk also has some products that Anglkiss does not have, such as potatoes and Macao specialties. In particular, Breadtalk's signature product, Milk Fragrant Tablets, is deeply rooted in Beijing Normal University and even Ningbo. However, Breadtalk also has some shortcomings, such as the slow upgrading of products, many products have been available from the beginning, and now the basic taste has not changed much, and the price is cheaper than that of Angle kiss, which may make more customers choose Breadtalk with similar taste. Thirdly, the geographical location of Breadtalk is not as good as that of Anglkiss, which is even more inconvenient for some students and office workers who want to buy breakfast. Many people go to Caidiexuan to buy bread more to reserve food.

Introduction of products and services of cake business plan 3 I. Summary of the plan

With the development of economy, people's requirements for spiritual and material culture are getting higher and higher, but now the improvement of urban life quality and the accelerated pace of life, coupled with the rapid infiltration of diversified cultures, force many traditional industries to face the stage of inheritance and innovation, and also make consumers pursue higher and better spiritual and material enjoyment. However, analyzing today's society, the themes people pursue are nothing more than green, health and fashion. Throughout today's society, people pay more and more attention to diet, and three meals a day are more and more diverse, especially breakfast, which is simple but not simple. Fierce competition is inevitable, and "fidgety" and "frustration" have become words that people often talk about; At the same time, today's children lack opportunities for practice; In addition, the psychology of "seeking differences" occupies an indispensable position among the public, especially young students. Making unique cakes, sweets and other foods has an unusual hands-on process, which has great potential among petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the shortage of funds for our college students, we decided to build an industry from small to large, starting with a simple "DIY cake shop", launching our own brand, gradually expanding our own industry and forming a one-stop DIY food chain.

Second, the enterprise introduction

1, project name: DIY cake shop -DIY food chain store

2. Project objective: to build a city typhoon shelter and lead the young fashion!

3. Project declaration: My cake, my teenager!

4. Store name:

I Cake——DIY baking

note:

5. Store theme song:

Sweet-Jay Chou

Main lyrics: I gently taste you say you love me.

It will be played in the store for a period of time every day.

6, propaganda slogan:

My cake, my baby!

Note: Youth has two meanings. On the one hand, this is the embodiment of our positioning for young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cake, which has its own appearance!

7. Store trademark:

Note: The candle on the top is a variant of the letter "I", and the circle on the left is a cake and the letter "C". Together with the "ake" at the back, it means "cake", and together with candles, it is the name of our cake shop!

8. Store address:

Choose places near schools, young people's gathering areas and convenient transportation. Because the main target of this project is young people, everyone will follow the principle of simplicity first. The school will choose many places near the school because its students are constantly updating, which can ensure the durability of tourists. ). Three options:

& lt 1 Street shops near Guanhu City, Dezhou City are for rent.

Property information: near the main street, there are water supply and drainage and power supply. Consumers are mainly young people, with a large flow of people and strong spending power. This shop is suitable for catering and other industries.

& lt3> Debai Restaurant Wangpu Rental

Girls are more dependent on cakes than boys, so our cake shop will add more girl elements to attract more customers.

& lt2>, the purpose of the cake:

The types of cakes in the market can basically meet the needs of the public. Although it will have a certain impact on DIY cake, on the other hand, we can directly learn from the existing experience and models in the market.

& lt4, DIY attitude

Boys are more rational than girls, girls pay attention to romantic feelings, while boys are more practical. Therefore, we will focus on girls and develop our industry.

& lt6 "cake price:

People make cakes mainly for entertainment. Cakes that are too big are not suitable for people to make. Therefore, we initially set it as 12 inch/piece, which can be adjusted between 10-20 inch according to different situations.

& lt8 "The shape of the cake:

Health and safety and material storage are the main concerns of everyone. Therefore, under the premise of issuing hygiene license, we will increase disinfection equipment and update materials in time to ensure the freshness of materials.

& lt 10 ",production environment

People still like elegant environment, so we will give priority to Jing Ya's comfortable style among different styles.

& lt 1 1 "partners making cakes:

Most lovers will come to the store. Therefore, we should create a warm and romantic atmosphere to attract more couples to our store.

& lt12 DIY cake shop frequency:

Timeliness determines the importance of our address selection. Therefore, we choose to be near the school, because new students join the school every year, so we can say that our students are endless.

& lt 13 ",publicity channel:

Most students chose "friend recommendation". Therefore, it is very important to pay attention to repeat customers. By creating a good atmosphere and establishing a discount system for recommending friends, our DIY cake shop will surely spread like wildfire!

2. Network survey:

The coverage of the network is relatively large, from which we can find people from all walks of life to determine our object orientation (note: in order to expand the coverage of voting, we adopted a multi-channel and multi-person voting method, and now only a part has been screened, and the statistical table is composed of all the overall data. )

& lt 1 Pay attention to the gender of the population.

Young people are our main target, mainly concentrated in college students and primary and secondary school students.

& lt3> Followers' wish: Our DIY cake shop is still very promising.

Frequency of<5' s coming to DIY cake shop: Same as the questionnaire survey, only by firmly grasping the huge consumer group of students can there be a steady stream of customers.

3. Potential customer forecast:

Through our investigation and study for more than a month, we made a questionnaire survey, published an online public opinion survey, visited many DIY businesses and summarized many advantages.

First of all, everyone's attitude towards DIY is still very friendly. The data shows that more than 80% people choose to come, especially the younger generation, hoping to have their own unique things. So we will grasp people's psychology, which is bound to have good results.

Secondly, girls like cakes better than boys. And most people who choose not to come are boys, but they will also choose to come with their girlfriends, so as long as we can satisfy the girls, why worry about not having students?

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