Let me introduce the origin of heart wine to you (why is it named heart wine)

Liquor industry is a national industry in China, and liquor culture has a long history. While inheriting culture and creating wealth, liquor also brings people material satisfaction and spiritual enjoyment. With the continuous improvement of people's living standards, people's requirements for wine are getting higher and higher. While satisfying material enjoyment, they also need more spiritual enjoyment and emotional satisfaction. Therefore, Shandong Jining Xinxin Wine Co., Ltd. locates the basic point of new product development on emotion.

in March, 1987, Han faxuan, the chairman of the company, visited Japan with a delegation from Jining food industry, and found that the wine in a heart-shaped bottle sold very well. After returning to China, he immediately registered the trademark of "heart" in the Trademark Office of the State Administration for Industry and Commerce. Later, trademarks such as loyalty, sincerity, filial piety, love, heart and wish were registered. Generally speaking, the function of wine is mainly in two aspects, one is to treat guests, and the other is to give gifts. Whether it's a treat or a gift, it's an expression of your mind, loyalty, sincerity, filial piety and love. Therefore, building a "harmonious society" and highlighting "people-oriented" are the perfect expressions. Heart wine culture advocates loyalty to the country, sincerity to friends, filial piety to the elderly and love for society. Take the road of true feelings in the world and be loyal, filial and sincere.