Gao Qiao Impression City in Haishu, Ningbo
Under the background of the development of the times, Haishu Impression City, which seamlessly connects with Liangzhu Station of Metro Line 1, came into being.
haishu impression city is based on the consumption upgrading needs of the people in the west of the city, with a new life dream as the center. Through the subway business, it became the first commercial complex of TOD Metropolitan Park in Ningbo.
With the close connection between subway and commerce, the arrival of Haishu Impression City can not only fill the gap of regional commerce and activate the engine of commercial development in the whole region, but also subvert people's S lifestyle, add infinite possibilities to the energy level of the plate, and become a new business card to promote the lifestyle and trend consumption upgrade of Haishu West Plate.
behind the bustling opening scene, why can Haishu Impression City bring such huge passenger flow and sales? In addition to its huge size and eye-catching activities, the tough kernel-# 39; Rich business combination and innovative space experience are the real reasons behind its vigorous development.
1. establish the connection between people and business.
after an accurate survey of regional consumer portraits, Haishu Impression City broke the conventional brand layout of shopping centers in terms of format and brand planning in order to bring unprecedented trend experience and quality lifestyle to consumers, and creatively launched a number of first stores in cities and regions, thus promoting regional business development.
In terms of brand, Yakun, the first Singapore restaurant in Ningbo, was introduced. Ningbo s first professional youth equestrian training brand World Riding Equestrian Center; The earliest character-forming child in Ningbo, the American English education advocate, LeNing Education, is the first brand in 14 cities. In addition, there are 41 first-class brands in the west of the city, such as Royal Cow Island, Tianyi Study Room, Fat Brothers and Hi Tea.
in the first store economy, it can not only meet the upgrading consumption needs of surrounding residents, but also bring enough surprises to consumers. At the same time, it can also promote the activation of the relationship between brands, shopping malls and consumers, form a deep link relationship, and lead the consumption pattern of Haishu West Plate to upgrade.
2. Experiential materialization in three theme spaces.
as a large shopping center to fill the gap in regional business, it is impossible to do it overnight just by the head brand matrix. Under the experiential consumption culture, Haishu Impression City also materialized the experience through the innovation and creation of space, creating three theme spaces: one-day park, impression time and flowers and food in the morning.
Among them, the theme space of ONEDAYPARK, located on the first floor, has a unique garden landscape to create a different outdoor atmosphere, where prosperity and flowers coexist, bringing consumers a garden-like rest experience; The theme space of Impression Time on the fourth floor covers bookstores, cafes and other formats, where consumers can experience a leisurely life and enjoy another roaming time. On the fifth floor, the theme space of morning flowers and eating is a holy food place surrounded by green ecology, creating new consumption space for urban consumers.
in addition, the design of Shuang Yi Louhaishu Impression City also provides a unique environmental advantage for the project operation. Multi-site connection not only provides more scene choices for subsequent operations, but also greatly promotes the purpose of passenger flow connection in various commercial spaces.
diversified business portfolio, more than 256 strong brand lineups, and the injection of three innovative theme spaces. Whether it is core strength or innovative experience, Haishu Impression City can bring new ideas to the city. Therefore, for Haishu Impression City, the popularity of its opening is deserved.