The food in Daoxiang Village in Beijing pays attention to "four seasons and three festivals", selling zongzi on Dragon Boat Festival, moon cakes on Mid-Autumn Festival, rice cakes on Spring Festival and Yuanxiao on Shangyuan. Pay attention to the authenticity of the material. Walnut kernel should come from Fenyang, Shanxi, because the peach kernel there is white and thick, full of flavor and sweet to chew in the mouth. Roses should come from Miaofeng Mountain in the west of Beijing, because the petals of roses there are thick and fragrant, and they must be picked with dew when the sun doesn't come out. Longan should come from Putian, Fujian; Ham should come from Jinhua, Zhejiang and so on. Pay attention to "by the eyes" and "by the hands" in workmanship. For example, when the boiled sugar can be taken away depends on the experience of the master. If the heat is not reached one minute earlier, it will be called "being stared at" one minute later; "Manual" refers to cutting the cooked sugar into various shapes, which are all manual operations.
Guo Yusheng knows in his heart that he is doing a job of font size, and he expects to use the best, and the goods cannot be sloppy. On the first day of the New Year's Day, he worked "overtime" and personally went to the oil surface to see if the oil was low and the temperature was home. Guo shopkeeper knows that customers are food and clothing parents. He dares to buy things on credit without cash, and no matter how far the order is, he will deliver it to your door on time.
In order to make the brand of Daoxiang Village in Beijing more famous, Guo Yusheng and his master vigorously developed southern cuisine, and spared no expense to invite famous teachers from Shanghai, Nanjing, Suzhou, Hangzhou and Zhenjiang. Products with unique flavor are placed on the counter one after another, such as floss, sesame cakes with jujube paste, tea ducks and inch gold candy ... More and more people are coming into Daoxiang Village in Beijing, bringing a box of old Beijing cakes and buying several packages of crisp candy or smoked fish.
Daoxiang Village in Beijing has also become a frequent place for many cultural celebrities. Xie Bingxin, a writer, Ma Yuehan, a famous PE professor in Tsinghua University, and Tan, a famous Peking Opera actor, often go shopping in Daoxiang Village. 1912 In May, Mr. Lu Xun came to Beijing and lived in Shaoxing Guild Hall in Nanbanxiang, Xuanwu District, only two or three miles away from Taoxiang Village in Kannongji. According to Lu Xun's diary, from 19 13 to 19 15, in just over two years, Mr. Lu Xun recorded 15 shopping in Beijing Daoxiang Village.
Once, Xie Bingxin and Wu Wenzao came to the store and bought some cooked food and sugar. When the clerk wrapped up the account, Bing Xin and his wife found that they had no money with them. Dude, run to the second floor and ask the shopkeeper to come out. When the old shopkeeper saw that he was an acquaintance, he smiled and said, "You can use it first, and then calculate it next time!" " How many years later, the old man Bing Xin recalled this incident and still praised the honest management of Daoxiang Village.
Traditional business model
Guo Yusheng chose the store outside the most prosperous Qianmen (north of Dongkou Road, Dashilan West Street). The sidewalk faces east and west, and there are three rolling houses and a small building on the second floor. After entering the door, there is a green salt shop on the left and a tea cabinet on the right. On the lintel, there is a black painted gold plaque "Daoxiang Village South Goods Store".
On the opening day, business was booming, and Guo Yusheng saw it in his eyes and was happy in his heart. The long-cherished wish of opening the south store to the north has finally come true.
Beijing Daoxiang Village Qiandian Houchang (also called Lianjiapu) produces all kinds of cakes and meat with southern flavor, which are not only beautiful and delicious, but also innovative. Heavy oil and sugar are not dry for several days, which is very popular in Beijing with dry climate. At that time, winter melon cakes, Gusu salt and pepper cakes, steamed cakes with lard sand, almond cakes and south leg cakes produced in Daoxiang Village of Beijing made their debut in Beijing for the first time, so that Beijingers who were used to eating "big cakes" in the north enjoyed exquisite and authentic southern cuisine. Not long after, this Nanwei grocery store became "hot". Streets and alleys are overwhelming, and diners are endless, from celebrities to officials to ordinary people.
According to "Hundred Words in the Old Capital", "Since the real southern flavor of Daoxiang Village developed to Beijing, the local dim sum shops have been oppressed by it, and most of them have disappeared. Now, apart from the holidays in old Beijing, I can't forget the big eight, small eight, naturally invited red and naturally invited white of several old shops. Gifts coming and going at the scene, who doesn't rush to Daoxiang Village? " The business model of Daoxiang Village's front shop and back factory, self-produced and self-sold, is also different in Beijing's pastry shops, which is gradually imitated by later cake shops and food stores.